LAST UPDATED: March 12, 2014

COCA-COLA PRIVACY POLICY

The Coca-Cola Company and its affiliates are concerned about privacy issues and want you to be familiar with how we collect, use and disclose information.  This Privacy Policy describes our practices in connection with information that we collect through activities that link to this Privacy Policy including websites (our "Websites") and any mobile sites, applications, widgets, and other mobile interactive features (collectively, our "Apps"), through our official social media pages that we control (our "Social Media Pages") as well as through HTML-formatted email messages that we send to you (collectively, including the Social Media Pages, Apps and Websites, the "Sites").  By providing Personal Information to us, you agree to the terms and conditions of this Privacy Policy

If you are located in the European Union (EU), please note that The Coca-Cola Company abides by the Safe Harbor framework agreed to by the U.S. Department of Commerce and the EU/Switzerland with respect to personal information collected by entities located in the European Economic Area and transferred to The Coca-Cola Company in the United States.  For additional information regarding the Safe Harbor Program, see The Coca-Cola Company's Safe Harbor policy click here.

PERSONAL INFORMATION

Personal Information We May Collect

"Personal Information" is information that identifies you as an individual, such as:

In some cases, we may use a third party payment service to process purchases and/or collect donations made through the Sites.  In these cases, your Personal Information may be collected by this third party and not by us, and will be subject to the third party's privacy policy, rather than this Privacy Policy.  We have no control over, and are not responsible for, this third party's use or disclosure of your Personal Information.

If you submit any Personal Information relating to other people to us or to our service providers in connection with the Sites, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.

How We May Collect Personal Information

We and our service providers may collect Personal Information in a variety of ways, including: 
The Personal Information you provide through the Sites may be combined with Personal Information and Other Information that you provide to us (via online or offline means), that is publicly available, or that we may otherwise obtain online or offline.

How We May Use Personal Information


We may use Personal Information:

How Personal Information May Be Disclosed


Your Personal Information may be disclosed:

OTHER INFORMATION

Other Information We May Collect

"Other Information" is any information that does not reveal your specific identity, such as:

How We May Collect Other Information

We and our third party service providers may collect Other Information in a variety of ways, including:

How We May Use and Disclose Other Information

Please note that we may use and disclose Other Information for any purpose, except where we are required to do otherwise under applicable law.  If we are required to treat Other Information as Personal Information under applicable law, then, in addition to the uses listed in the "How We May Collect Other Information" section above, we may use and disclose Other Information for all the purposes for which we use and disclose Personal Information.

In some instances, we may combine Other Information with Personal Information (such as combining your name with your zip code).  If we combine any Other Information with Personal Information, the combined information will be treated by us as Personal Information as long as it is combined.

THIRD PARTY SITES

This Privacy Policy does not address, and we are not responsible for, the privacy, information or other practices of any third parties, including any third party operating any site to which these Sites contain a link.  The inclusion of a link on the Sites does not imply endorsement of the linked site by us or by our affiliates. 

In particular, please note that the Sites may contain a link to e-commerce websites, including some e-commerce websites that are Coca-Cola branded.  This Privacy Policy does not govern any e-commerce websites to which the Sites may contain a link.  Any Personal Information that you provide through the e-commerce website will be subject to the privacy policy of the e-commerce site, and not this Privacy Policy.  We have no control over, and shall not be responsible for, the use of information collected through the e-commerce site.

Additionally, we may provide you with access to third-party functionality that permits you to post content to your social media account(s).  Please note that any information that you provide through use of this functionality is governed by the applicable third party's privacy policy, and not by this Privacy Policy.  We have no control over, and shall not be responsible for, any third party's use of information that you provide through use of this functionality.

We are also not responsible for the collection, usage and disclosure policies and practices (including the data security practices) of other organizations, such as Facebook, Apple, Google, Microsoft, RIM or any other app developer, app provider, social media platform provider, operating system provider, wireless service provider or device manufacturer, including any Personal Information you disclose to other organizations through or in connection with the Apps or our Social Media Pages. 

THIRD PARTY ADVERTISING-RELATED VENDORS

Please note that our online and email advertising-related vendors may use pixel tags, web beacons, clear GIFs or other similar technologies in connection with the Sites to help manage our online and email advertising campaigns and strengthen the effectiveness of such campaigns.  For example, if a vendor has placed a unique cookie on your computer, the vendor may use pixel tags, web beacons, clear GIFs or other similar technologies to recognize the cookie during your visit to the Sites and to learn which of our online advertisements may have brought you to our Sites, and the vendor may provide us with such Other Information for our use.  Please note we may link such Other Information provided to us by our vendors to Personal Information about you that we have previously collected.  Such combined information will be treated as Personal Information hereunder as long as it is so combined.


We may use third-party advertising companies to serve advertisements on our Sites.  These companies may use information (not including your name, address, email address or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you.   

SECURITY

We use reasonable organizational, technical and administrative measures to protect Personal Information under our control.  Unfortunately, no data transmission over the Internet or data storage system can be guaranteed to be 100% secure.  If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us of the problem by contacting us in accordance with the "Contacting Us" section below (note that physical mail notification will delay the time it takes for us to respond to the problem).

CHOICES AND ACCESS

Your choices regarding our use and disclosure of your Personal Information

We give you many choices regarding our use and disclosure of your Personal Information for marketing purposes.
Please note that changes may not be effective immediately.  We will endeavor to comply with your request(s) as soon as reasonably practicable.  Please also note that if you do opt-out of receiving marketing-related messages from us, we may still send you important administrative messages, and you cannot opt-out from receiving administrative messages


How you can access, change or suppress your Personal Information

To review, correct, update, suppress, delete or otherwise limit our use of your Personal Information that has been previously provided to us, please email, call or write to us using the contact information listed below in the "Contact Us" section and clearly describe your request. 
 
In your request, please make clear what information you would like to have changed, whether you would like to have your Personal Information suppressed from our database or otherwise let us know what limitations you would like to put on our use of your Personal Information.  We will try to comply with your request as soon as reasonably practicable.  Note that despite our efforts, there may be residual information that will remain within our databases and other records, which will not be removed or changed.  Further, please note that we may need to retain certain information for recordkeeping purposes and/or to complete any transactions that you began prior to requesting such change or deletion (e.g., when you make a purchase or enter a promotion, you may not be able to change or delete the Personal Information provided until after the completion of such purchase or promotion). 


RETENTION PERIOD

We will retain your Personal Information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. 

USE OF SITES BY MINORS

The Sites are directed only to individuals who are permitted to share their Personal Information without parental consent and we request that all other individuals (including individuals under the age of 13) not provide Personal Information through the Sites.

CROSS-BORDER TRANSFER


Your Personal Information may be stored and processed in any country where we have facilities or service providers, and by using our Sites you consent to the transfer of information to countries outside of your the United States, which may provide for different data protection rules than the United States

SENSITIVE INFORMATION

We ask that you not send us, and you not disclose, any sensitive Personal Information (e.g., information related to racial or ethnic origin, political opinions, religion or other beliefs, health or medical condition, criminal background or trade union membership) on or through the Sites or otherwise to us.

UPDATES TO THIS PRIVACY POLICY

We may change this Privacy Policy.  Please take a look at the "Last Updated" legend at the top of this page to see when this Privacy Policy was last revised.  Any changes to this Privacy Policy will become effective when we post the revised Privacy Policy on a Site.  Your use of the Sites following these changes means that you accept the revised Privacy Policy.

CONTACT US

If you have any questions about this Privacy Policy, please contact us as follows:

  1. You may email us at:
    https://secure.coca-colacompany.com/ssldocs/mail/eQuery_other.shtml
  2. You may call us at 1-800-438-2653
  3. You may send mail to the following postal mail address:

    Attn: Website Privacy Policy
    Industry and Consumer Affairs
    The Coca-Cola Company
    1 Coca-Cola Plaza
    Atlanta, GA 30313
    USA
Please note that email communications are not always secure; so please do not include credit card information or sensitive information in your emails to us.