ONE FLAG. ONE WORLD. WELCOME TO THE #WORLDS CUP.

To kick-off the world’s greatest sporting event, Coca-Cola invited fans from across the globe to be part of the largest flag mosaic ever created and show the world the power of football to bring people from different backgrounds and beliefs together. The Happiness Flag is the size of a football pitch and was designed by Brazilian street artist Speto in partnership with an Argentinian artist. The flag is actually a giant mosaic, the largest ever created, constructed from photos and tweets submitted by fans from around the world. Watch our behind the scenes video to find out how Coca-Cola fans created history at the opening game of the 2014 FIFA World Cup in Brazil.