Created in Atlanta, Georgia on 8 May 1886, the first Coca-Cola was described as “delicious and refreshing”. Not much has changed since then, and there’s still nothing better than an ice-cold Coke to quench your thirst.
The Coca-Cola contour bottle, which dates back to 1915, is the most recognised packaging in the world today, and the exact formula is a famous trade secret. Over time the Coca-Cola brand has come to mean more than a drink, achieving celebrity status in many spheres of society. It represents the power of optimism and positive thinking. It is “happiness in a bottle”, it connects people and it brings out the best in the human spirit.
That’s why Coke is aligned with properties that embody the brand experience. In South Africa, these “feel-good” platforms include football, music, holidays, food and summer. Across a range of media channels, you’ll often hear about the involvement of Coca-Cola in landmark initiatives, like Coca-Cola Football Stars, My Coke Fest, Coke & Food, and much more.
Coca-Cola is the only brand in the world to have an entire museum that showcases its history, current reality and future possibility. The New World of Coca-Cola in Atlanta is open to the public and is a “must see” if you are ever in that city. Coca-Cola contains sugar, high carbonation levels and caffeine.
It’s real, authentic, original and the best. Its taste is indescribable.