Privacy notice coca-cola websites

The Coca‑Cola Company and its affiliates (together, Coca‑Cola or we) take your right to privacy seriously.  We appreciate that you trust us with your personal information and respecting your privacy is at the core of our interactions with you.  

Coca‑Cola’s handling of personal information is guided by these principles:

Transparency • Respect • Trust • Fairness

Last Updated: _____, 2022

This Privacy Policy describes the personal information that Coca‑Cola collects from or about users of the websites, mobile applications (Apps), widgets and other online and offline services that Coca‑Cola operates (together, the Services) and how we use and protect that personal information.  This Privacy Policy also explains how users can make choices about their personal information.   

When we refer to personal information in this Privacy Policy, we mean information that identifies or can be used to identify an individual human being.  This means that personal information includes direct identifiers (such as name) and indirect identifiers (such as computer or mobile device ID and IP address).  When we refer to you or user, we mean someone who uses any of the Services.  When we refer to controller, we mean the person or entity that determines what personal information is collected from or about you and how that personal information is used and protected.   

How we collect, use and protect your personal information is subject to the laws in the places in which we operate.  This means that we may have different practices in different places.  For more information, please see Privacy Rights and Choices For Specific Jurisdictions, which includes additional descriptions of your rights and our obligations in certain key jurisdictions and who to contact.



This Privacy Policy is divided into the following sections: 


The person responsible for the processing of personal data that you provide on this Website is The Coca‑Cola Company (hereinafter, " Coca‑Cola "), domiciled in Paraguay.

We inform you that the ownership of: (i) the website. and, (ii) other websites/applications/subdomains belonging to the Coca‑Cola brands (hereinafter, the "Website" or the "App" ) is owned by Coca‑Cola, its subsidiaries, affiliates, affiliates and/or linked.

Access and/or use of the Website or App attributes the condition of user (hereinafter, "User" ), and implies acceptance in accordance with applicable legislation, from said access and/or use, of this Privacy Notice, as well as this Privacy Policy, which regulates the processing of personal data provided by accessing and using the service (hereinafter, the "Service" ) that Cola-Cola makes available to the User interested in the services. and Content hosted on the Website or the App.


Coca‑Cola collects personal data from the Users of its mobile applications and/or Websites, under the absolute freedom and consent of the Users or their legal representatives. All the data you provide to Coca‑Cola will be subject to our Privacy Policies and Coca‑Cola is entitled to process your data in order to carry out the provision of its services.

The term "Personal Data" or "Personal Information" that is used in this Privacy Notice and that is collected on the Website any information concerning an identified or personally identifiable natural person, we collect your personal data directly when you yourself You provide them through the Website, when you participate in our promotions or give us information in order for us to provide you with a service. The data that we obtain by this means may be, among others: name and surname, telephone number, date of birth, location, age, username, gamertag, screenname and/or ID of social networks, email, image and, in some cases that you determine address and/or any other information that may be associated with you in relation to the challenges in which you participate or in which you register, results of your participation, personal preferences and interests, and any other information you choose to provide.

Said Personal Information is necessary to be able to use this page, participate in the contests, challenges and activities to obtain rewards; as well as see the events; participate in promotions or answer market research surveys; carry out transactions on the Website; improve the platform or our services with the information you provide when you communicate with us directly or provide us with feedback, feedback or suggestions; improve the work of information and marketing of the products offered, generate information on sales, offer promotions and discounts and send information about new products and offers of Coca‑Cola products, either by email, text message or notifications on the Website .

Likewise, data will also be collected or may be collected on the device connected to the internet used to access the Website or App such as Device ID or IP Address, network device(s), such as your computer, mobile devices, game consoles, televisions smart or other transmitting devices, browser type and language, referring and exit pages and URLs, keywords, date and time, amount of time spent on the Website.

We promise that the Personal Data collected will be treated under security measures, always guaranteeing its confidentiality in accordance with the policies and technical and organizational measures to guarantee, safeguard and protect the access and integrity of the data and prevent illegal access to them.


In general, the treatment that will be given to your personal data will have the purpose of making possible the integral development of the particular relationship that you have decided to establish with Coca‑Cola, in accordance with the policies of said company, and the contractual and legal provisions. applicable. Any treatment that Coca‑Cola carries out of your personal data must find a reasonable justification in said general purpose.

In particular, Coca‑Cola will use your personal data for the following purposes, according to the consent granted in the corresponding registration form, which include, but are not limited to, the following: 1) Register and create a user profile according to their tastes and preferences, as well as the user designation and the creation of the respective password for their access to use the Website; 2) allow you to participate in promotions, such as contests, sweepstakes, challenges and the like; and where appropriate, deliver prizes; 3) view challenges/events/leaderboards; 4) participate in promotions; 5) respond to market research surveys; 6) create, manage and authenticate your account with us; 7) provide you with customer support and account updates; 8) complete reward transactions based on the entry criteria; 9) use the information for marketing purposes; 10) use your information to send promotional messages and newsletters, such as by email, text message or push notification of contests, sweepstakes, challenges and the like, as well as products or offers from Coca‑Cola or third party products that we believe they may be interesting to you; 11) monitor and improve the operation, delivery and general accessibility of the Website; 12) identify popular areas or features and optimize and personalize the Website; 13) conduct internal research and development of the Website or Coca‑Cola products; 14) allow the user to participate in public platforms or other interactive features of the Website; 15) contact you to ask your opinion about brands and products; and 16) others who are informed when collecting your data.


Alternative Wording: We inform you that, on certain occasions, the treatment, custody and storage of Personal Data may be delegated to third parties, and also, that said treatment, custody and storage may be carried out outside the country. In this sense, Coca‑Cola may share and transfer Personal Data with third parties that provide services to Coca‑Cola, both inside and outside the country. Likewise, Coca‑Cola may share and transfer your Personal Data with other entities in its same group. If you do not express your opposition for the Personal Data to be transferred, it will be understood that you have given your consent for it.

In addition, Personal Data may be processed and transferred to third parties, other than those mentioned above, only in the following cases: (i) if there is your express consent; (ii) by resolution or order of a judicial or administrative authority; (iii) when a legal provision requires or allows it; and (vi) in the case of personal information that by provision of a law is considered public.

Coca‑Cola, through the signing of agreements and/or the adoption of other binding documents, will promote that said third parties maintain adequate security, administrative, technical and physical measures to protect your personal data, as well as that said third parties only use their personal data for the purposes for which they were collected and in accordance with this Privacy Policy.


By registering on the Website, you guarantee that the personal data and sensitive personal data provided are true and you are responsible for notifying Coca‑Cola of any changes thereto. In this sense, it will be responsible, in any case, for the veracity of the data provided, Coca‑Cola reserving the right to exclude from the registered Services any user who has provided false data, without prejudice to other actions that proceed by law.


The personal data provided will be kept by Coca‑Cola as long as the User does not express his willingness to unsubscribe from Coca‑Cola services, and this in order to receive information about company products, to the extent that the purposes of data processing remain in force, and according to the requirements of the applicable local regulation.


Coca‑Cola adopts various security measures to safeguard personal data, such as: restricting access to its databases, both physical and electronic; establish confidentiality commitments with respect to all the information that is accessed by the people who provide services to Coca‑Cola due to their functions; sign confidentiality agreements with Coca‑Cola suppliers, as well as data transfer and/or transmission agreements when applicable ; lock up files with restricted access; as well as enter into contracts and agreements of confidentiality and responsibility with third parties that receive, where appropriate, personal data due to transmissions, and transfers necessary or related to the purposes indicated in this Privacy Policy. In addition, data update campaigns are carried out in order to purify the databases and respect the applicable personal data protection regulation.

In those services of the Website that require registration as a user, a password must be chosen. The user is responsible for maintaining the confidentiality of this password, as well as for all activities that occur in the session started with his name and password.

The user undertakes to notify Coca‑Cola as soon as possible of the unauthorized use of their username and/or password or any other security breach. Coca‑Cola will not be responsible for damages or losses that may arise due to non-compliance with this obligation by the user.


Coca‑Cola reserves the right to revise its Privacy Policy at any time it deems appropriate. For this reason, we ask that you regularly check this Privacy Policy to read the most recent version of it.

However, any change in this Privacy Policy will be communicated to you by reasonable means, as well as by publication on the App or Website, during its operation period.

In the event that the applicable regulation requires additional procedures for substantial changes in the Privacy Policies, or in this document, we will proceed accordingly.


If you have any questions about this Privacy Policy and/or wish to have access to the processing of your data, as well as request its rectification, limitation, portability, opposition, oppose the processing, in whole or in part, of your Personal Data or revoke the consent granted Please contact Coca‑Cola by email at the following address:


Specifically, we may collect, with parental permission, certain identifying information that is required to participate in Events and that information that allows us to comply with privacy laws and regulations.

We do not use this information, nor do we allow it to be used, except in support of our internal operations, such as providing children with access to Website features and activities, personalizing content and improving our Service, or serving contextual advertising or limiting the number of times that a specific ad is seen. Regardless of any request to share information with our sponsors or advertisers, we will not knowingly share any Personal Information of any underage User.

Any information provided by a minor must be with the consent of the parents/legal guardians of minors under 13 when they access and/or use our Website.

If you are a user under 18 years of age, please do not send us any personal data if we have not previously obtained the consent of your parents or guardians. If we learn that we have collected Personal Information from an underage User without parental consent, or if we learn that an underage User has provided us with Personal Information beyond what we requested, we will delete that information as soon as possible. soon as possible.

If you believe that an underage User may have provided us with Personal Information in violation of this Privacy Policy, please contact us at


These privacy policies will be governed by the provisions herein, likewise, for their interpretation and application, the provisions of the Federal Law on Protection of Personal Data Held by Individuals will be applicable. In case of controversy, the National Institute for Transparency, Access to Information and Data Protection will be the competent authority to carry out the corresponding rights protection procedure.