A blotting paper soaked in Fanta absorb all the orange color and leaves a colorless liquid behind. How much artifical color goes into the stomach?
We cannot comment on the authenticity of video, but we’d like to clarify that all our beverages including Fanta Orange are safe and comply with all the applicable food safety regulations of Government of India’s National Food Safety Authority – FSSAI (Food Safety and Standards Authority of India).
What one see in the video is nothing unusual. The color from any liquid containing color will get picked up when one dips material that is porous such as a cloth or filter paper through a process called the capillary action.
Fanta Orange contains synthetic food color, declared on every pack but well within the allowed limit, the colour used is thoroughly tested and recognized as safe by credible Indian and Global food safety authorities including FAO/WHO Joint Expert Committee on Food Additives (JECFA), U.S. Food and Drug Administration (FDA); Health Canada, European Food Safety Authority (EFSA), Food Safety and Standards Authority of India.
Food colors including synthetic food color is added in food products like Fanta Orange to give it a distinctive appearance and a visual appeal which consumers know and love. They are commonly used in various packaged foods safely consumed in India over several years like Jams, Jellies, Ready to serve fruit beverages, Dairy beverages etc.
Fanta is an extremely loved brand and consumed by millions across the world and also in India. We know that high quality, safety and great taste, have been the corner stone of our success for more than 130 years globally including more than 20 years in India and we intend to keep it that way, for all times to come. Videos such as this which lack credibility, adversely impact our brand reputation.