Does Santa Claus traditionally wear red because it's the colour of Coca‑Cola?

No. Before Coca‑Cola was invented, Santa Claus (St Nick) had appeared in numerous illustrations and books wearing a scarlet coat. He was portrayed a variety of ways. He could be tall and gaunt or short and elfin, sometimes distinguished and intellectual, other times rather frightening.

Did you know? It is true that Coca‑Cola advertising from the 1930s onwards played a big role in shaping the big, jolly Santa character we know and love today.

Watch our video about the legend of Coca‑Cola and Santa Claus