September 2022: Papua New Guineans are being encouraged to try Coca‑Cola Zero Sugar, with widespread sampling across Lae, Port Moresby, Mt Hagen and Kokopo, and are being asked the question: “Is it the ‘Best Coke Ever?’”

Coca‑Cola Zero Sugar is the product of years of extensive global research and consumer testing. The recipe, which was launched in Papua New Guinea last year, is part of the company’s move to create a zero-sugar drink as close as possible to the taste of Coca‑Cola Original.

Rachel Nainggolan, Coca‑Cola Papua New Guinea - Frontline Marketing, Sr. Brand Manager, says: “Our goal is to get a taste that is as close to Coca‑Cola Original as possible. Coca‑Cola Zero Sugar is the perfect choice for consumers seeking other options without compromising on taste.

We’re excited to hear what Papua New Guineans think of Coca‑Cola Zero Sugar so we’ve gone out with a big sampling campaign to encourage people to try it and ask themselves the question: ‘Is it the Best Coke Ever?,’” she says.