IT STARTS WITH A BOTTLE

04.02.2022

In September 2023, a bottle from one of our factories landed on a shelf in a store in [MARKET] and, while this happens millions of times a day, every day, all over Europe and the world, this one marked an important milestone*. [Each country to insert own market data and adapt accordingly based on which stores the bottle landed in and if rPET available in specific channels]

That 500ml bottle (with the exception of the cap and label) was made from 100% recycled plastic* (in this case, we’re referring to PET plastic, that’s polyethylene terephthalate, the chemical name for the plastic used for our bottles). From the moment it hit that shelf onwards every on-the-go plastic bottle of 500ml or less from the Coca‑Cola trademark portfolio sold in [MARKET] is now made from 100% recycled plastic*. [Each country to insert own market data and adapt accordingly formats and channels]

Over one third of the plastic** used in our bottles in Europe*** is coming from recycled plastic, and we work with partners across business, government and civil society to create or support closed-loop systems that ensure our packages are collected and recycled or reused. Norway, Sweden, Iceland, Netherlands, Belgium, Luxembourg, Switzerland, and Austria now offer their entire range of locally produced portfolio in 100% recycled plastic. [Each country to adapt based on local guidelines]

Our goal is for 100% of our packaging to be recyclable globally by 2025 and to use at least 50% recycled material in our packaging by 2030.

And what’s more, each bottle is recyclable, which means that bottles that can be collected, sorted and shredded, cleaned, melted and processed, have the chance to be made into something new.

The journey to achieve our goal of a “World Without Waste” is a long and challenging one. But we’re determined to get there.

And it starts with a bottle.

*References to 100% recycled plastic exclude cap and label – save some local exceptions

** Calculated based on the total volume of plastic used for our bottles, excluding label and cap

*** Europe defined as Europe Operating Unit and consisting of the following countries: Albania, Austria, Belarus, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Moldova, Montenegro, Netherlands, North Macedonia, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Ukraine, UK