Scan to collect characters on limited Coca‑Cola® products, a chance to win epic prizes and unlock exclusive AR experiences.

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How it Works

Buy
Grab participating Coca‑Cola® products.
Scan
Launch the experience from the QR code.
Enjoy
Unlock characters and experience epic moments.
Enter
Enter for a chance to win epic prizes from Coca‑Cola.

Heroic Matchups

Scan two products together to unlock exclusive AR experiences.

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Ultimate Fan Vacation

Join the largest assembly of Marvel Super Heroes and Villains at sea for one action-packed day filled with epic entertainment during a 5-night Disney cruise adventure to the Caribbean.

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Ultimate Fan Experience

Join thousands of other fans for a weekend of Marvel, magic and more.

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Disney Cruie Lines
Marvel Ultimate fan Experience

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Exclusive Prizes

Enter every day for a chance to win exclusive digital and physical prizes.* Your daily dose of excitement is just a click away.

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The Heroes

Terms and conditions

NO PURCHASE NECESSARY. Void where prohibited. Open to legal residents of the 50 U.S. & D.C., who are 13 years or older at time of entry/game play. Minors must have parental permission to enter. Ends 11:59 pm ET on 6/30/24. For Official Rules including eligibility, visit this link. Sponsor: The Coca‑Cola Company.