Coca‑Cola Announces New Two-Year Partnership with Cricket West Indies – POWERADE and Dasani Water Become the Official Hydration Partners of West Indies Cricket

PORT-OF-SPAIN, Trinidad & Tobago – Coca‑Cola is proud to announce a new and dynamic two-year partnership with Cricket West Indies (CWI). This will designate the globally renowned beverage brand as the Official Soft Drinks Partner and will see POWERADE and Dasani water named the Official Hydration Partners of CWI. This collaboration marks a historic moment in the world of cricket and reinforces Coca‑Cola's commitment to celebrating and supporting the global sports community.

The partnership, secured through the Coca‑Cola Caribbean System, took effect from June 24, 2025, just ahead of the men’s legs of the West Indies “Full Ah Energy” Home Series, which bowled off with the first Test Match between West Indies and Australia at the Kensington Oval in Barbados. Dasani Water and Powerade will be provided for all CWI cricket operations, including youth and high-performance programs.

"We are incredibly excited about this partnership with the CWI," said Vineet Singhal, VP Franchise Operations Caribbean at the Coca‑Cola Company. "Through POWERADE and Dasani, we are bringing science-backed hydration solutions to players in the Caribbean, helping them to stay at their peak performance."

Equally excited is CWI as this underscores Cricket West Indies’ commitment to delivering world-class cricket experiences while working alongside globally respected brands to grow the game and inspire generations of Caribbean fans.

Cricket West Indies’ CEO, Chris Dehring, spoke on the importance of such a partnership “Hydration plays a critical role in athlete performance, safety, and recovery, and ensuring consistent access to high-quality hydration solutions across all levels of cricket—from grassroots and age-group programs to our elite men’s and women’s teams—is a top priority for CWI. This collaboration ensures that the hydration needs of every player across the region are met, reinforcing our commitment to player welfare, preparation, and development.”

In addition to hydration, Coca‑Cola will take the lead on event and fan engagement, leveraging their global brand power to activate across CWI events, venues, broadcasts, and digital platforms.

“This partnership also represents a strategic alignment focused on enhancing the matchday and fan experience across the region”, said Dehring. “It marks a new chapter in how we build relationships with global commercial brands. Coca‑Cola, POWERADE and Dasani bring not only world-class products but also unmatched expertise in consumer experiences. Their support will help us enhance our events and deepen connections with our fans.”

Carlos Diaz, VP International Operations, KOSCAB Holding Limited added that “Cricket is more than just a sport; it is a unifying force that brings communities together and inspires passion and pride. We aim to continue to support the development of cricket in the Caribbean and provide fans with unforgettable moments both on and off the field." 

Coca‑Cola, one of the world’s most recognized and respected brands, has a long history of association with major global sporting properties, including cricket. This demonstrates the brand's dedication to promoting athletic excellence and cultural heritage. Most recently, the brand was a key sponsor of the ICC Men’s T20 World Cup 2024, which was hosted right here in the Caribbean, and recognizes the unique cultural and commercial value that West Indies cricket brings to the region.