Date Published: 09-02-2022
Punjab: Diljit Dosanjh, Punjabi mega-star and Coca‑Cola India brand ambassador, has unveiled the Company’s new campaign “Coke Tables” in Punjab. The campaign will go live on TV channels in Punjab and will also have a digital leg.
“Coke Tables”, in line with the Company’s purpose of Refreshing the World and Making a Difference, aims to bring people together to share their meals with a Coca‑Cola to create magical moments of togetherness.
“Coke Tables” essentially implies that when one places food alongside a Coke– it turns into a ‘table’ - whether it’s a regular dining table, the hood of a car, or even a staircase next to the college canteen. A ‘Coke x Meals’ table is the place where we get together and savor both the food and each other - it is where all conversations happen, and all moments are shared.
Commenting on the new campaign, Kaushik Prasad, Director Marketing- Coca‑Cola said, Coke goes really well with food and as a brand, we strive to inspire human connections and togetherness and this campaign does just that – it is a call for people to come together and to share a Coke and a meal! At Coca‑Cola, we truly believe anywhere you have food & Coke is a chance to get together to create real magic. And we are ecstatic to have India’s most beloved pop-star Diljit Dosanjh kick-start this campaign in Punjab.”
Punjabi mega-star and Coca‑Cola India brand ambassador Diljit Dosanjh said, “Anyone who knows me, knows that the two greatest loves of my life are food & Coca‑Cola. My longstanding partnership with Coca‑Cola is made all the more special as I unveil the brand’s new campaign in my hometown Punjab. It is a well-known fact that Punjabis have big appetites and even bigger hearts, and I am excited to see more “Coke Meal Tables” come up across the state.”
Coca‑Cola’s purpose of ‘Refreshing the World’ is made stronger by combining it with food, as it enhances the culinary experience of its new-age consumers. With this new campaign, Coca‑Cola India aims to invite people to come together over a Coke and a meal and share magical moments together. The campaign, which has been initiated by the brand in Punjab, will be further extended to multiple other states in India this year.
Coca‑Cola in India is one of the country’s leading beverage companies, offering a range of healthy, safe, high-quality, refreshing beverage options to consumers. Since its re-entry in 1993, the company has been refreshing consumers with its beverage products – Coca‑Cola, Coca‑Cola No Sugar, Diet Coke, Thums Up, Thums Up Charged, Thums Up Charged No Sugar, Fanta, Limca, Sprite, Sprite Zero, Maaza, VIO flavoured milk, Minute Maid range of juices, Minute Maid Smoothie and Minute Maid Vitingo, Georgia range of hot and cold tea and coffee options, Aquarius and Aquarius Glucocharge, Schweppes, smartwater, Kinley and Bonaqua packaged drinking water and Kinley Club Soda. The Company along with its owned bottling operation and other bottling partners, through a strong network of over 2.6 million retail outlets, touches the lives of millions of consumers, at a rate of more than 500 servings per second. Its brands are some of the most preferred and most sold beverages in the country, with Thums Up and Sprite being the top two selling sparkling beverages.
The Coca‑Cola India system provides direct employment to 25,000 people and indirect employment to more than 150,000 people. The Coca‑Cola system in India is contributing in its own small way to building sustainable communities through community initiatives under World Without Waste, Fruit Circular Economy, water stewardship, women empowerment, and many others.