Minute Maid® introduces Honey Infused & Vita Punch variants in Punjab, propelling growth for Coca‑Cola India’s nutrition category
The variants, which hit shelves in Punjab this month, will also be available in other regions across North India next year
The launch is in line with The Coca‑Cola Company’s ‘Beverages for Life’ strategy
Date Published: 06-10-2022
Punjab: Minute Maid, the Coca‑Cola Company’s fruit nutrition brand is expanding its portfolio in India with the launch of two new offerings in the country - ‘Honey Infused’ and ‘Vita Punch’ which will first be made available in Punjab. Minute Maid prides itself on its history of providing quality products to families around the world in more than 100 countries.
With more than 100 different flavors and varieties of Minute Maid globally, from orange juice to apple juice, and lemonades to punches, the brand uses the highest-quality ingredients across its variants. Packed with the goodness of functional benefits, the newly launched Honey Infused and Vita Punch fruit flavors are sure to become a go-to choice for households across Punjab.
The Honey Infused range comes with the promise of providing healthy sustained energy to drinkers, while Vita Punch comes with the promise of providing you 100% Vitamin C of your daily requirement (as per Recommended Dietary Allowance -RDA) in every 200ml. Going forward, the new variants will be available across shelves in other parts of North India as well.
Commenting on the launch, Ajay Konale, Director Marketing, Nutrition Category, Coca‑Cola India & Southwest Asia, said, “At The Coca‑Cola Company, our vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. Our ‘Beverages For Life’ narrative is uniquely us, and it is being adopted in India via numerous product innovations based on extensive market testing and seeking consumer insights. Our newest introductions under the Minute Maid portfolio perfectly resonates with our innovations strategy.”
The Minute Maid Honey Infused range is made with the choicest of fresh fruits. The preservative-free beverage is available in three delicious flavors - apple, mixed fruit, and guava. Minute Maid’s Vita Punch range has the potential to become the consumers’ vitamin C-infused fruity fix for the day. The variant is available in two exciting flavours - mixed fruit, made with the perfect amalgamation of the choicest handpicked produce; and apple-berry, a flavour so unique that it is bound to create magic on drinkers’ taste buds.
Both the new products will be available in unique pack sizes of 1-liter tetra packs. The Coca‑Cola Company in India will continue to focus on rapid investment in its nutrition category with plans to launch newer offerings under both the Minute Maid and Maaza portfolios.
About Coca‑Cola India
Coca‑Cola in India is one of the country’s leading beverage companies, offering a range of healthy, safe, high-quality, refreshing beverage options to consumers. Since its re-entry in 1993, the company has been refreshing consumers with its beverage products – Coca‑Cola, Coca‑Cola Zero Sugar, Diet Coke, Thums Up, Charged by Thums Up, Fanta, Fanta Apple Delite, Limca, Limca Sportz, Sprite, Sprite Zero, Maaza, VIO flavoured milk, Minute Maid Pulpy Orange, Georgia range of hot and cold tea and coffee options, Aquarius and Aquarius Glucocharge, Schweppes, smartwater, Kinley and Bonaqua packaged drinking water and Kinley Club Soda. The Company along with its owned bottling operation and other bottling partners, through a strong network of over 2.6 million retail outlets, touches the lives of millions of consumers, at a rate of more than 500 servings per second. Its brands are some of the most preferred and most sold beverages in the country, with Thums Up and Sprite being the top two selling sparkling beverages.
The Coca‑Cola India system provides direct employment to 25,000 people and indirect employment to more than 150,000 people. The Coca‑Cola system in India is contributing in its own small way to building sustainable communities through community initiatives under World Without Waste, Fruit Circular Economy, water stewardship, women empowerment, and many others. For further information on the company's India operations and its products, please visit: www.coca-colaindia.com and www.hccb.in