Coca‑Cola 60cl: Inspiring bonding among friends, families through share xtraaa
“SHARE XTRAAA FOR MORE”
4 September 2025 - In the bustling markets of Lagos, the sunlit courtyards of Abuja, and roadside bole (roasted plantain and fish) gatherings in Port Harcourt, one emerging, simple gesture is playing a unifying role among Nigerians—passing around a bottle of Coke. This is not just any bottle; it is, rather, the new 60cl PET (Polyethylene Terephthalate) variant from Coca‑Cola Nigeria that has become the latest catalyst for shared laughter, moments, and memories among friends and families.
Launched in June this year, the new bottle has made a notable impact on how consumers are offered beverages. The 60cl bottle, slightly larger than the more common 50cl option, offers enough added sips to make sharing both practical and joyful. It is what is now known as the share xtraaa. Whether it is when a campus student is going to the hostel after classes, or a worshipper is cooling off after church service or Jumat prayers, or friends are catching up after work, more and more people are finding the 60cl as an ideal companion for group moments—where one bottle, many hands, and countless smiles come into play- all part of the share xtraaa fad.
The impressive product acceptance by consumers of various classes is indeed a validation of Coca‑Cola’s reasons for its introduction, as stated by the Senior Director of Frontline Marketing, Coca‑Cola Nigeria, Yusuf Murtala at the product launch.
“We understand that today’s consumers are looking for more value and meaningful experiences in every purchase. The 60cl Coke bottle is our way of giving Nigerians that little xtraaa, more refreshment, more moments to share, and more joy for the same price,” he said.
By this submission, this latest evolution of the brand not only offers the same great taste, but also elevates consumers’ everyday moments, bringing an added layer of enjoyment to every experience. It also indicates Coca‑Cola deep understanding of the market and the cravings of consumers.
A point that the product upgrade has shown is that the new 60cl bottle is more than just an increase in volume, but a special design to offer consumers “that little Xtraaa,” providing more refreshment, more opportunities to share, and more joy for the same price.
So, for friends at roadside bukas or those at viewing centres, they can lean in to take turns sipping from the 60cl bottle as they chat about football, politics, or weekend plans.
Now that we have the end-of-session holidays for schools and some families are embarking on road trips, the 60cl bottle tucked between seats, passed from parent to child, will definitely provide the needed refreshment in the hot Nigerian sun. Campus students can easily clutch it during long lecture breaks, tilting the bottle and teasing, “No finish am now o!; remain my own o!”
Among consumers, there’s now a buzz both about the fizzy carbonation and from what the bottle represents. It’s economical, sharable, and somehow elevates the simple act of drinking into an occasion. The bottle is also designed for affordability, convenience, and portability. One thing is certainly now clear, in group settings, the 60cl PET bottle becomes less about quenching thirst, but more about enjoying each other’s company. It simply gives “that little xtraaa,”
In conclusion, the 60cl has a great quality- portability. It’s large enough to share, but still fits easily in bags and cup holders. It offers more Coke for just a few extra naira? That’s a win when you're splitting it with others.
It also offers unforgettable or what some call Instagrammable moments. Young Nigerians are even posting creative group photos featuring the iconic red label, adding a modern twist to tradition.
Conclusively, Coca‑Cola Nigeria’s 60cl PET bottle is rewriting the script on refreshment. It’s not just about drinking—it's about belonging. In a culture where community is everything, this bottle earns its place as the unsung hero of everyday celebration because it now gives that little xtraaa.