VP, Franchise Operations – SWA COCA-COLA® India and South West Asia
Reetima Rakyan is Vice President for South West Asia (SWA) at COCA-COLA®. In her current role, she leads the Franchise Operations for SWA countries including Bangladesh, Nepal, Sri Lanka, Maldives & Bhutan. She has been associated with the company since 2013. Having spent eight years of her career at The COCA-COLA® Company, Reetima began her journey as a Region Marketing Manager and led teams to act as the crucial link between COCA-COLA® India and the company owned bottling organization for the South and Central part of India.
In a span of seven years with the COCA-COLA® India Business unit, she has been entrusted with multiple opportunities & experiences – starting as a Region Marketing Manager supporting BIG markets of South & West India to leading the national customer business to heading the incubation business model for the company.
She was nominated for the Women in Leadership Program at Atlanta from India. Additionally, she has been a part of the APAC talent program, member of the INSWA Diversity & Inclusion council, APAC diversity associates mentorship program, nominated for Bottling Business School program along with her peers from BIG; and was awarded the Business Unit President Award for Above & Beyond People Manager.
Her leadership journey started in 2018 with the charge to build an agile end to end business model, for developing an affordable portfolio of beverages for the bottom of the pyramid in the India system. The portfolio entailed juices, enhanced hydration, and dairy; creating and executing the Go-To-Market strategy from creating a network of toll manufacturers and distribution partners across the country along with building consumer touchpoints in core markets to driving brand awareness and trials through media investments and on-ground activation.
She then took over as Director of National Key Accounts at COCA-COLA® India in 2015 where she further increased the revenue, share and profit development with customers. Her commitment towards the company also helped her evolve into consecutive roles of Director – Alternate Revenue Channel, and Vice President – Customer and Alternate Revenue Streams where she was instrumental in creating a roadmap for alternate revenue stream channels in partnership with internal and external stakeholders.
With over eighteen years of experience, Reetima brings in expertise across functions such as people development, partner management and channel marketing, working across CPG/FMCG, banking and retail. Prior to working at COCA-COLA®, Reetima worked with reputed companies like Marico, Citibank, and Pidilite.
She holds an MBA from Symbiosis Institute of International Business and a bachelor’s from Symbiosis College of Commerce.
Her hobbies include travelling, swimming, spinning, cycling, adventure sports – Sky diving, scuba diving, jet skiing, snowmobiling.