COCA-COLA® kick starts its “Drink, Believe, Win” campaign for FIFA World Cup 2022

Launches FIFA World Cup 2022 special labels on Coke bottles and a promo campaign for consumers with a chance to win exciting FIFA merchandises.


As anticipation builds for FIFA World Cup 2022 to commence, COCA-COLA® Nepal is celebrating the journey of fans with the launch of the FIFA World Cup 2022 special labels and the kick off of a consumer promotional campaign “Drink, Believe, Win”. Under this campaign, consumers can get a chance to win official FIFA merchandise including Footballs, T-shirts and Jackets.

To participate in the campaign, consumers can simply scan the QR code printed on the new FIFA World Cup labels on Coke bottles and send the unique code found behind the label. Alternatively, consumers can send an SMS with the Type code Coke<Space>Number behind the label<Space> Name and send it to 34949 and fill in information required or visit to fill in the required details.

The campaign offer is valid from 1st November to 14th December 2022. Stocks without this offer are also available and T&C details can be obtained from the website claim the prize, winners are required to keep the labels safely. The offer is applicable on the purchase of 250 ml, 500 ml, 1 L, 1.5 L and 2.25 L of Coke and COCA-COLA® Zero Sugar.

About COCA-COLA® in Nepal

COCA-COLA® in Nepal refreshes consumers across the country through its core product offerings of COCA-COLA®, SPRITE®, FANTA®, CHARGED and KINLEY, and impacts thousands as a System. The Company works with WWF Nepal, WaterAid Nepal and Smartpaani on innovative integrated water management solutions for water conservation, water replenishment and to improve livelihoods of communities which has made COCA-COLA® a water positive company. As part of The COCA-COLA® Company’s commitment towards a ‘World Without Waste’, COCA-COLA® Nepal has been working with the Mountain Clean-Up Campaign led by the Nepali Army for the past 3 years where over 71,000 kgs of waste so far from the Himalayas. Through the Saksham program, COCA-COLA® Nepal is also empowering 1000 women retailers by providing trainings on financial literacy, hospitality, and sanitation management, and use of digital wallet. COCA-COLA® Nepal continually engages in locally relevant initiations to bring about a positive difference to the lives of communities across the country.