Sip Back and Enjoy: Coca‑Cola launches RUM Co. of Fiji® FIJI DRY™ in New Zealand

Coca‑Cola in New Zealand is thrilled to announce the launch of RUM Co. of Fiji® FIJI DRY™, a new premium alcoholic ready-to-drink (ARTD) beverage. This exciting offering pairs the golden rum of RUM Co. of Fiji® with world-renowned Schweppes mixers, expertly blended in New Zealand, specifically for the New Zealand market.

RUM Co. of Fiji® FIJI DRY™ represents The Coca‑Cola Company’s entry into New Zealand's premium ARTD market. It features the distinguished RUM Co. of Fiji’s golden rum—a spirit crafted with passion and tradition at its renowned distillery in Fiji. This premium rum, celebrated for its smooth and rich flavour, is expertly blended with Schweppes’ premium mixers.

Available in two new variants– Golden Rum & Schweppes Dry Ginger Ale and Golden Rum & Schweppes Lemon, Lime & Bitters – RUM Co. of Fiji® FIJI DRY™ delivers a crisp, refreshing taste inspired by the laid-back, easy-going spirit of the South Pacific.

"Imagine a drink that's as chill as the shores of Fiji. That's what we're delivering with RUM Co. of Fiji® FIJI DRY™ says Matthias Blume, Vice President ARTD, Coca‑Cola Company. “Our mission was to create a premium beverage that not only epitomises the essence of Fiji but also resonates with New Zealand's growing appetite for high-quality, ready-to-drink options.

“New Zealand is one of the world’s most dynamic alcoholic ready-to-drink markets, and we’re proud to launch a product that’s built with Kiwi consumers at the heart, enhanced by the renowned quality of Schweppes,” Blume added.”

RUM Co. of Fiji® FIJI DRY™ will be made and distributed in New Zealand by long term bottling partner Coca‑Cola Europacific Partners. Michael Hughes, General Manager – Licensed NZ, Coca‑Cola Europacific Partners said, “We’re thrilled to bring RUM Co. of Fiji® FIJI DRY™ to Aotearoa, combining the finest golden rum from our RUM Co. of Fiji distillery with world renowned Schweppes mixers. We are proud of the unrivalled portfolio of brands we locally manufacture, package, sell, and distribute daily, and this product truly exemplifies our commitment to quality and innovation."

RUM Co. of Fiji® FIJI DRY™ is available nationwide from June 2025 in a 10x330ml (4.8% ABV) can packs.

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