3 October 2023, Auckland New Zealand: Coca‑Cola Oceania has launched L&P’s limited-edition can just in time for summer.
Now in its eighth year, this year’s L&P summer edition will for the first time ever feature both English and te reo Māori together on the same can.
Developed in partnership with Ira, a Māori-owned and operated creative agency, the cans feature words like “mīharo” meaning “awesome” and “he reka” meaning “delicious”.
Julie O’Toole, Country Lead for Coca‑Cola Oceania said, "Our new edition of L&P’s summer can is all about celebrating the spirit of summer in a uniquely Kiwi way. The blending of English and te reo Māori phrases on the can recognises the vibrant cultural diversity of Aotearoa. For many Kiwi, L&P is the taste of summer and we’re excited for them to reach for refreshing can and build even further understanding and celebration of our indigenous language.
“We hold deep respect for the taonga that is te reo Māori. We’ve worked closely with tikanga-led agencies, drawing on the wisdom of cultural experts, and received guidance from the Māori Language Commission to bring this project to life. We hope L&P fans love it as much as we do.”
To support the launch, L&P will host road trip activations throughout Aotearoa Kicking off in Paeroa and Mount Maunganui from 20 October 2023. Visit lemonandpaeroa.co.nz or follow us on our official social channels to learn more:
This limited-edition summer can is available to retailers and stockists from early October, just in time for the sunny season in Aotearoa.