The Coca‑Cola Company Names New President of Africa Operating Unit

SOUTH AFRICA, December 13, 2022 The Coca‑Cola Company announced today that Luisa Ortega will become president of the company’s Africa operating unit, overseeing markets across the continent. Ortega currently serves as president of the company’s central zone in Latin America, which includes Colombia, Venezuela, Peru, Ecuador, Central America and the Caribbean.

Ortega replaces Bruno Pietracci, who has been named president of Coca‑Cola’s Latin America operating unit. Both changes take effect Feb. 1, 2023. Ortega will relocate to Johannesburg in 2023.

Ortega and Pietracci will report to Henrique Braun, who becomes President, International Development, for Coca‑Cola on Jan. 1, 2023. Braun has served as president of Coca‑Cola’s Latin America operating unit since 2020.

“I’m happy to see Luisa take her knowledge and global expertise to lead our operations in Africa,” Braun said. “I’m also pleased to welcome Bruno back to his native Latin America, where he has extensive experience across a number of markets.”

About Luisa Ortega

Ortega, a native of Spain, joined Coca‑Cola in 2019 as vice president and general manager of the South Latin business unit. She was later named deputy president and then president of South Latin. In 2021, she became president of the newly created central zone of the Latin America operating unit. She also serves as chair of the company’s Global Women's Leadership Council.

Prior to Coca‑Cola, Ortega worked at SC Johnson for more than 14 years in various roles in Europe, the United States and the Asia Pacific region. She also worked at Endesa, a utility corporation that serves mainly Spain and Portugal.

Ortega has a bachelor’s degree in business administration from Universidad Pontificia Comillas and an MBA from the IESE Business School, both in Spain, along with participating in the Advanced Management Program at Harvard Business School.

About Bruno Pietracci

Pietracci joined Coca‑Cola in Brazil in 2008 as vice president of strategic planning and research. In 2010, he moved into operations to lead the Southern Brazil region. He was later named general manager of the Colombia, Venezuela and Ecuador markets.

In 2016, Pietracci became vice president of operations for Europe, Middle East and Africa. He later became president of the company’s South and East Africa business unit, followed by serving as president of the Africa and Middle East business unit. Pietracci was named to his current role as president of the Africa operating unit in 2021. He was appointed in 2022 to the U.S. President’s Advisory Council on Doing Business in Africa (PAC-DBIA).

Prior to Coca‑Cola, Pietracci was with McKinsey & Co. in Brazil and Lisbon.

Pietracci holds a degree in mechanical engineering from the Universidade Estadual de Campinas in Brazil and an MBA from INSEAD in France.


About The Coca‑Cola Company

The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca‑Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, Vitaminwater, Topo Chico, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at and follow us on X, Instagram, Facebook and LinkedIn.


Name: Amel Benchikh El Houcine