SPRITE UNVEILS LEMON & MINT IN THE UAE – CREATED IN THE MIDDLE EAST FOR THE MIDDLE EAST

Dubai, UAE, 29 April 2025: Sprite is turning up the refreshment with the launch of Sprite Lemon & Mint in the UAE, an invigorating new flavor designed to perfectly complement the region’s taste preferences. Combining the zesty punch of lemon flavor with the cooling essence of mint taste, this new variant – available now in the UAE – delivers a bold, thirst-quenching experience that’s both familiar and exciting.

Tarek Metwally, Marketing Lead for Sprite Middle East, commented, "The UAE is a dynamic market with a diverse population that brings together flavors and traditions from across the world. With Sprite Lemon & Mint, we have crafted a flavor that speaks to the region’s unique mix of cultures and meets the need for refreshment. Developed in collaboration with consumers, the drink builds upon the love for lemon and mint and elevates it with a bold, refreshing twist that fits every occasion, delivering that instant cool-down.”

Lemon and mint have long been a part of UAE’s culinary culture, from traditional dishes to cooling beverages. Sprite Lemon & Mint pays homage to this heritage, adding an extra layer of refreshment with mint for a twist on the local favorite.  

Following its success in Pakistan, and Bangladesh, the launch of Sprite Lemon & Mint in the UAE brings this much-loved combination to a wider audience, tailored to suit local palates. 

To mark the launch, Sprite is rolling out a series of activations across the UAE, including mass sampling initiatives, digital and social media activations, and shopper marketing, ensuring that consumers can engage with the brand and experience the new flavour firsthand. 

Whether on the go, sharing a meal with friends, or just looking for a moment of refreshment, Sprite Lemon & Mint is the go-to drink for anyone looking to cool down in style. Consumers across the nation should keep an eye out for the beverage to be among the first to experience the ultimate lemon mint refreshment. Sprite Lemon & Mint is now available at select outlets.