Australia, Monday 16 December 2020: From giant beach balls and eskies to sliding down sand dunes, Coca‑Cola ads are synonymous with good times over the Australian summer.
Now, thanks to the return of Share a Coke, everyday Aussies will have a chance to star in an iconic Coca‑Cola TV ad. Up to 170 unique ads will be created and broadcast on various platforms, providing lots of opportunities for Aussies to potentially ‘taste the feeling’ of TV fame.
This year, Coca‑Cola is holding an ‘open casting’ giving anyone the chance to star in its TV ads. To make the cut, Aussies simply need to film a short video of themselves giving a ‘shout out’ to a mate they would like to Share a Coke with this summer.
Lucie Austin, Coca‑Cola Australia’s Marketing Director, said: “Forget actors and actresses or models and celebrities, this summer our Coke ads are all about everyday Aussies. We want to give people a chance to give a shout out on national TV to anyone they think deserves one.”
“It might be a shout out to a Legend frontline health worker, a thanks to your Mate or your Mum who have been there for you this year or saying cheers to your True Blue local barista.
“This is all about giving people the opportunity to have some fun and share some love after what has been a really tough year,” she said.
In a new twist for Share a Coke this year, classic Aussie nicknames will feature on Coca‑Cola bottles and cans with more than 200 names, nicknames and colloquialisms available to inspire people to give a shout out to a mate.
The move celebrates the age-old tradition of Aussies giving their mates a nickname with classics like Macca, Deano and Shazza available on Share a Coke bottles and cans this summer.
Popular colloquialisms like Champ, Squad, Legend and Queen Bee and cultural nicknames such as Mi Amore (My love), Tita (Aunty) and Agapi mou (My love) will also be featured for the first time.
Fans will also be able to customise their own bottles if they can’t find the nickname they want, by visiting https://shareacoke.coca-cola.com.au/
“We’re really excited to bring Share a Coke back this summer. This year there are more names to choose from than ever before, and we’re looking forward to inviting the faces behind those names to enjoy their 10 seconds of fame on a national stage,” said Ms Austin.
How to get involved:
The new Share a Coke bottles and cans are available now in stores for a limited time or until stocks last.
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DEC PR on behalf of Coca‑Cola Australia | email@example.com
Adam Bell | firstname.lastname@example.org
About Coca‑Cola South Pacific: The Coca‑Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries. Our portfolio in Australia includes Coca‑Cola, Coca‑Cola No Sugar, Fanta, Sprite, Powerade and others. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. Together with our bottling partner we have made a commitment to reduce sugar across our portfolio by 10% by 2020, as well an industry-wide pledge to reduce sugar across the industry by 20% by 2025. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, The Coca‑Cola Company employs more than 700,000 people, bringing economic opportunity to local communities worldwide. Coca‑Cola Amatil (Aust) Pty Ltd is the authorised manufacturer and distributor of The Coca‑Cola Company’s beverage brands in Australia. Coca‑Cola South Pacific Pty Ltd is an indirect wholly owned subsidiary of The Coca‑Cola Company and provides marketing, technical and quality services to The Coca‑Cola Company in Australia. Learn more at www.coca-colajourney.com.au and follow us on Twitter, Instagram, Facebook and LinkedIn.
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