Barista Bros launches new dessert-inspired Café Creations flavoured milk


Australia, Tuesday, 3 April 2018:   Barista Bros has today announced the launch of its latest range of flavoured milk – Café Creations – inspired by decadent flavours and desserts. The range will showcase the brand’s unique approach to taste creation with three new flavours including Toffee Almond Panna Cotta, Butterscotch Brownie and Dark Chocolate Fudge.

The launch follows research the brand conducted which highlighted the demand for indulgent flavour profiles to attract new male and female consumers to the category. The research reinforced the successful launch of Barista Bros Mocha in 2017.
The campaign will support Barista Bros superior taste credentials by enhancing the product experience through high impact placements, in-store, out of home and online. Out of home will have a key focus, with hundreds of panels displayed across five major Australian cities, asking consumers to ‘indulge a little.’ 

A significant sampling campaign will also kick off this month with partnerships secured with Deliveroo and Uber Eats. Customers using the food delivery platforms will be gifted with a Barista Bros product as part of their purchase. In addition, street sampling initiatives and office drops will be executed nationwide. 

Jason Wu, Brand Manager, Barista Bros, said: “We are thrilled to launch our new range in market, playing into the hands of the dessert lovers around the nation. With these new flavours, the deliciousness is in the detail. We are excited to bring them into and expand Barista Bros portfolio.”

All three flavours are available nationwide in grocery, retail, petrol and convenience stores.


Agency Credits:

  • Creative Agency – Ogilvy Sydney
  • Media Agency – UM
    • Director of Strategy – David Toussaint
    • Account Director – Hannah Partner
    • Partnerships Director – Michael Jilwan
    • Connections Lead – Laura Fell

For more information contact Red Agency at the details in this PDF.
Download Image 1 here.
Download Image 2 here.
Download Image 3 here.
Download Image 4 here.
Download all assets here.

About The Coca‑Cola Company 

The Coca‑Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca‑Cola, one of the world's most valuable and recognizable brands, our company’s portfolio features 20 billion-dollar brands, 18 of which are available in reduced-, low- or no-calorie options. Our billion-dollar brands include Diet Coke, Coca‑Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world's largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages.  More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca‑Cola Journey at, follow us on Twitter at, visit our blog, Coca‑Cola Unbottled, at or find us on LinkedIn at

Date Published:

More To Enjoy

For more information

Coca‑Cola South Pacific