Coca‑Cola Australia launches new recipe for Coca‑Cola No Sugar with refreshed package design
17-09-2021
- Coca‑Cola Australia launches new recipe for Coca‑Cola No Sugar, with a goal to create a no sugar drink as close as possible to Coke Classic
- New packaging design for Coca‑Cola trademark, the first since 2016, featuring across Coca‑Cola Classic, Coca‑Cola No Sugar, Coca‑Cola Vanilla, Coca‑Cola Vanilla No Sugar, Coca‑Cola No Caffeine and Diet Coca‑Cola.
Sydney, Australia, 16 September 2021: Coca‑Cola Australia is this month unveiling a new recipe and a new look for Coca‑Cola No Sugar, as part of the company’s move to create a zero-sugar drink as close as possible to the taste of Coca‑Cola Classic.
The new recipe, which optimises current Coca‑Cola No Sugar flavours and existing ingredients, has begun hitting Australian shelves this month and is supported by a new look packaging design.
The global reformulation of Coca‑Cola No Sugar is the result of years of innovation to deliver a new and improved taste, and aims to create a taste as close as possible to Coca‑Cola Classic. The reformulation launch will be supported by an integrated marketing campaign, asking Australians whether “this is the best Coke ever?”.
Coca‑Cola Australia continues to invest in the no sugar category and in 2019 made a commitment to reduce sugar throughout its portfolio by 20 per cent by 2025.
Kate Miller, Marketing Director, Coca‑Cola Australia said: “We know there continues to be a growing appetite for no sugar options and as people’s tastes and preferences have changed, so have we. We believe this new taste will be popular with our current drinkers, as well as Coca‑Cola Classic drinkers who are looking for a zero-sugar alternative.” She added that the reaction from Australians in taste tests has been positive.
Coca‑Cola Australia’s research demonstrates that the new recipe of Coca‑Cola No Sugar is significantly preferred amongst Australian consumers to the previous recipe and highlights that it is favoured among Coca‑Cola Classic drinks compared with the previous recipe.
“Since Coca‑Cola No Sugar was launched in Australia in 2017, the product has seen significant growth and we continue to innovate to keep driving this growth. We believe this is the best Coke ever and we’re excited to hear whether Australians think the same,” said Miller.
The new Coca‑Cola No Sugar also features an updated packaging design that is being rolled out consistently across all global markets in an evolution of the company’s ‘One Brand’ strategy launched in 2016. Using Coca‑Cola's black Spencerian script, Coca‑Cola No Sugar leverages the iconic trademark in a different way to indicate the No Sugar variety, making the products easily distinguishable to consumers.
Led by Coca‑Cola No Sugar, the fresh new look will be carried across all Coca‑Cola Trademark packs in Australia including Coca‑Cola Classic and Diet Coca‑Cola throughout 2021.
The new recipe, design and campaign for Coca‑Cola No Sugar has already launched in Europe, Latin America, Asia and North America. The rest of the trademark design evolution will follow, rolling out globally throughout 2021 and 2022.
The new Coca‑Cola No Sugar is available in a variety of sizes, across all retailers in Australia starting from August 2021.
-ENDS-
For more information, contact:
DEC PR on behalf of Coca‑Cola Australia
coca-cola@decpr.com.au
About Coca‑Cola South Pacific: The Coca‑Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries. Our portfolio in Australia includes Coca‑Cola, Coca‑Cola No Sugar, Fanta, Sprite, Powerade and others. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. Together with our bottling partner we have made a commitment to reduce sugar across our portfolio by 10% by 2020, as well an industry-wide pledge to reduce sugar across the industry by 20% by 2025. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, The Coca‑Cola Company employs more than 700,000 people, bringing economic opportunity to local communities worldwide. Coca‑Cola Europacific Partners is the authorised manufacturer and distributor of The Coca‑Cola Company’s beverage brands in Australia. Coca‑Cola South Pacific Pty Ltd is an indirect wholly owned subsidiary of The Coca‑Cola Company and provides marketing, technical and quality services to The Coca‑Cola Company in Australia. Learn more at www.coca-cola/au.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
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