Media Release, 25 June 2018: COCA-COLA IN AUSTRALIA COMMITS TO REDUCING SUGAR BY 20% BY 2025 ALONG WITH BEVERAGES INDUSTRY
Coca‑Cola South Pacific and Coca‑Cola Amatil will reduce the sugar content in its non-alcoholic portfolio of sales by 20 percent by 2025, as part of an industry-wide pledge announced by the Australian Beverages Council (ABCL) in Canberra today.
The ABCL’s Sugar Pledge sets an ambitious target for member beverage makers as part of a proactive commitment to support healthier lifestyles for Australians.
President of Coca‑Cola South Pacific Mr Vamsi Mohan Thati said, “We have been part of the Australian community for 80 years and, as people’s tastes and preferences have changed, so have we. We will increase the pace of change to offer more great tasting drinks in line with what people want today.
“I’m proud to say we already have some runs on the board. We have reduced sugar in 22 of our drinks since 2015 including some of our leading brands like Fanta, Sprite and Powerade.
“This builds on our strong track record of new recipes with reduced sugar content such as Coca‑Cola No Sugar, as well as smaller pack sizes, clear labelling and information, and our strict policy of not marketing to children.
Group Managing Director of Coca‑Cola Amatil Ms Alison Watkins welcomed the Pledge as a further sign that industry was meeting changing community expectations.
“This Pledge is good news for consumers and further demonstrates our commitment to healthier lifestyles,” Ms Watkins said.
“It builds on our commitment of a 10 percent reduction in sugar content across our portfolio of sales by 2020. We’re on track to meet that target and look forward to delivering on today’s Pledge as well.”
The Pledge was announced in Canberra by Geoff Parker this morning, Chief Executive Officer of the Australian Beverages Council alongside Hon Greg Hunt MP, Federal Minister for Health. Sweetened beverages presently comprise around 4 percent of the average Australian’s energy intake. a
a4364.0.55.007 - Australian Health Survey: Nutrition First Results – Food and Nutrients 2011-12. Australian Bureau of Statistics, October 2015
The ABCL Pledge announced today
Australia’s leading beverage companies1 have each committed to reducing sugar by 20% by 2025. 2
These commitments are based on annual sales data at 1 January 2016, and will be achieved via average reductions of total grams of sugar per 100mL across the industry3 to align with FSANZ labelling requirements.
1 Means those members of the Australian Beverages Council party to the commitment.
2 Goal to be achieved by 10% by end of 2020 and additional 10% by end of 2025 i.e. 20% by 2025.
3 All industry products represented by the Australian Beverages Council are included within this Commitment, with any reduction in sugar measured as a reduction in total sugars. Products included are all non-alcoholic carbonated soft drinks, energy drinks, sports and electrolyte drinks, frozen drinks, bottled and packaged waters, juice and fruit drinks, cordials, iced teas, ready-to-drink coffees, flavoured milk products and flavoured plant milks.
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