Australia, Tuesday 22 May 2018: Coca‑Cola South Pacific has today announced details of its 2018 FIFA World Cup™ campaign, seeking to leverage the excitement that builds around the tournament to drive sales. The global event is the ideal partner for Coca‑Cola, with brand research identifying soccer as one of the nation’s top sporting passions, especially among teens and young adults.
Fronting the multi-million dollar campaign, which runs from now until mid-July, is a TVC that encourages fans not to wait until the last minute to get a Coca‑Colafor the perfect match. It will air during select group games, all Australian games and all knockout ties – including the FIFA World Cup™ Final itself.
The campaign will also be supported by additional elements across digital, social and point of sale displays. Limited edition FIFA World Cup™ themed packaging which features a soccer ball merging into the iconic Coca‑Cola logo is available in stores, targeting at-home and on-the-go occasions.
Emma Harper, Senior Brand Manager, Coca‑Cola said: “Australia is a sporting nation, so it’s exciting to continue our partnership with the 2018 FIFA World Cup™, one of the most popular sporting events in the world. More than 3 billion people globally will tune in to watch the games, with at least 1.3 million of those in Australia, so clearly it doesn’t matter if you are an avid soccer fan or not – everyone connects to this global cultural phenomenon.
“This partnership will not only be a huge driver of incremental sales for the brand, but one we know Aussie fans of both Coke and soccer will truly embrace.”
2018 FIFA World Cup™ themed Coca‑Cola products are available nationwide from a variety of grocery and retail outlets.
About The Coca‑Cola Company
The Coca‑Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca‑Cola, one of the world's most valuable and recognizable brands, our company’s portfolio features 20 billion-dollar brands, 18 of which are available in reduced-, low- or no-calorie options. Our billion-dollar brands include Diet Coke, Coca‑Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world's largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca‑Cola Journey at www.coca-colajourney.com.au, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca‑Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
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