AUSTRALIA Tuesday 24 October 2017: Coca‑Cola has launched Coca‑Cola Plus Coffee No Sugar, a limited edition sparkling fusion of sugar free cola and real coffee from Brazil uniquely designed for the Australian market. Encouraging Aussies to treat themselves and try something new, the campaign suggests original ways to savour the product.
Targeting adults primarily, Coca‑Cola Plus Coffee has a mild sweetness, while offering a rich coffee aroma. The authentic and bold flavours were specifically chosen as, in addition to coffee continuing to be a trending flavour, market data indicates that it is the second most consumed beverage in Australia, now representing 15 per cent of Aussie’s beverage repertoire.
Backed by a significant integrated marketing campaign, Coca‑Cola Plus Coffee will be brought to Australian consumers attention via influencer collaborations, on premise activations, social media and prominent point of sale advertising in major retail and grocery chains.
The brand will also invite top Australian bartenders to create their ‘Perfect Serve’ using the product in their own bars, in their own way, for their own customers. These unique creations will be available in each venue for October only.
The Coca‑Cola Plus Coffee campaign will be underpinned by a partnership with The Urban List driving awareness of activity. The collaboration will also see the launch of ‘Blended Sessions’; an opportunity for consumers to trail the product at live events in Sydney. These will be ticketed events running over two nights – more details will be revealed later in October.
Evgenia Papageorgiou, Senior Brand Manager, Coca‑Cola South Pacific, said, “As coffee culture continues to evolve in Australia, we took this as inspiration to create a sparkling fusion of Coca‑Cola and coffee.
“This is a flavourful drink for adults to enjoy during their hectic schedules, be it as an afternoon treat or a mixer. We invite Australians consumers to give Coca‑Cola Plus Coffee a go and enjoy it perfectly served,” she said.
Coca‑Cola Plus Coffee will be available nationwide in all major and independent retailers and across the country from October 2017. It will come in 1.25L PET, 600ml PET, 4x 330ml glass packs, 250ml can & PET, 8x 200ml can pack and 330ml glass variations.
· Connections Agency – UM
· Creative Agency – MAUD
· PR Agency – PULSE
· Experiential Agency – YAKUSAN
For more information, contact Red Agency via the details in this press release.
About The Coca‑Cola Company
The Coca‑Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and nearly 3,900 beverage choices. Led by Coca‑Cola, one of the world's most valuable and recognizable brands, our company's portfolio features 21 billion-dollar brands, 19 of which are available in reduced, low or no-kilojoule options. These brands include Diet Coke, Coca‑Cola Zero, Fanta, Sprite and Powerade. Through the world's largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca‑ColaJourney at www.coca-colajourney.com.au. Coca‑Cola Amatil (Aust) Pty Ltd is the authorised bottler and distributor of The Coca‑Cola Company’s beverage brands in Australia. Coca‑Cola South Pacific Pty Ltd, an indirect wholly owned subsidiary of The Coca‑Cola Company, provides marketing and technical/quality services to The Coca‑Cola Company in Australia.
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For more information
Coca‑Cola South Pacific