Describing the indescribable with Coca‑Cola® No Sugar


Coca‑Cola No Sugar™ launches new #NoWords campaign, showcasing creative interpretations of its ‘too good for words’ taste  

Sydney, 12 April 2022 – Coca‑Cola No Sugar launches its latest global campaign, #NoWords, designed to challenge and inspire Generation Z fans to interpret the delicious and refreshing taste of Coca‑Cola No Sugar® without using any words.  

The campaign will encourage Gen Z fans, who utilise social media as their go-to source of entertainment, to share their interpretation of the taste across their social platforms using a unique collection of dynamic digital stickers and gifs.  

Kate Miller – Marketing Director, Coca‑Cola South Pacific said: “The response to the launch of Coca‑Cola No Sugar has been fantastic and we’re excited to now challenge our Gen Z fans to interpret the great taste of Coca‑Cola No Sugar without using any words. This generation is naturally creative, and we’re looking forward to seeing the visual interpretations they come up with to show the indescribable taste of our new No Sugar product.”   

Describing the indescribable with Coca-Cola® No Sugar

Globally, Coca‑Cola has gathered inspirational creators to interpret its indescribable taste, without using words, in a series of visually dynamic films to be launched on their social platforms. 

In Australia, Coca‑Cola is working with unique and talented local content creators over the coming months, who will show Aussies how they too can express themselves with no words whenever they enjoy the great taste of Coca‑Cola No Sugar. Through the #NoWords campaign, Coca‑Cola hopes to invite more people to try the no sugar drink.  

To support the campaign, Coca‑Cola is releasing a collection of visually dynamic animated digital stickers to help bring to life the delicious taste of Coca‑Cola No Sugar – from exploding hearts to disco dancers and kiss marks.  

“Ultimately, we want people to share their experience drinking an ice-cold Coca‑Cola No Sugar —focusing on how the taste makes them feel. And sometimes, words are not enough,” Kate concluded. 

Coca‑Cola No Sugar is available in convenience stores, supermarkets, and e-commerce channels. To learn more about Coca‑Cola #NoWords, check out the hashtag or visit the official pages of Coca‑Cola on Facebook and Instagram.  

Describing the indescribable with Coca-Cola® No Sugar

Production Credits:    
Media: MediaCom 
Social Agency: One Green Bean, Digitas Singapore 
Production & Adaptation: Hogarth   

For more information, contact: 
Maddy Berry, Izzy Murison or Jordan Bishop

About Coca‑Cola South Pacific: The Coca‑Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries. Our portfolio in Australia includes Coca‑Cola, Coca‑Cola No Sugar, Fanta, Sprite, Powerade and others. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. Together with our bottling partner we have made a commitment to reduce sugar across our portfolio by 10% by 2020, as well an industry-wide pledge to reduce sugar across the industry by 20% by 2025. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, The Coca‑Cola Company employs more than 700,000 people, bringing economic opportunity to local communities worldwide. Coca‑Cola Amatil (Aust) Pty Ltd is the authorised manufacturer and distributor of The Coca‑Cola Company’s beverage brands in Australia. Coca‑Cola South Pacific Pty Ltd is an indirect wholly owned subsidiary of The Coca‑Cola Company and provides marketing, technical and quality services to The Coca‑Cola Company in Australia.

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For more information, contact:
Maddy Berry, Izzy Murison or Jordan Bishop