Fanta Mixes Up the Fun with Its Flavour Lab
05-04-2013
5 April 2013 - As part of its ongoing mission to create more play in the world, FANTA has launched its latest campaign; FANTA Flavour Lab, calling on Aussies to 'Mix, Name and Share' their own FANTA Flavour combinations.
With three fantastically fun new flavours now in store, Aussies have more variety to mix together their ideal combination of FANTA Flavours. Joining the current FANTA range is a groovy Grape, a delicious Mango Passionfruit and a limited edition mouth-watering Sour Watermelon.
At the heart of the campaign is a FANTA Flavour Lab app where Aussies are challenged to tackle a range of mixing inspired games, earn FANTAtokens and compete for prizes, including white Samsung Galaxy Tab 2s with FANTA branded cases.
An Australian exclusive TVC will go to air on Sunday April 7 featuring the entire FANTA crew mixing, naming and sharing their own FANTA Flavour inventions to inspire Aussies to get involved and channel their inner creativity.
"The FANTA Flavour Lab campaign is all about celebrating self-expression by inspiring Aussies to test out and mix FANTA Flavours together and find their favourite mixes," said Delia Maloney, FANTA Marketing Manager.
"With the arrival of three fantastic new flavours last month of Grape, Mango Passionfruit and Sour Watermelon, Aussies now have eight delicious FANTA Flavours to mix, name and share."
In addition to the Flavour Lab app and TVC, the campaign will be rolled out through a range of touch points including out-of-home (OOH), digital, social media, cinema and experiential sampling activations in Shopping Centres. Real life mixing will be given added drama by custom-build FANTA Flavour Lab carts that will tour the country along with interactive digital games from the FANTA app.
To get into the mixing fun, Aussies can find the Flavour Lab app on the FANTA Australia Facebook page at www.facebook.com/FantaAustraliaand for smartphone through the Apple App or Google Play stores.
The FANTA Flavour Lab campaign supports the launch of three new delicious FANTA flavours; Grape, Mango Passionfruit and Limited Edition Sour Watermelon. The new FANTA Flavours join Orange, Raspberry, Passionfruit, Creaming Soda and Lemon to bring the current range of flavours in Australia to eight.
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