FANTA seeks to capitalise on success of 'rainbow flavours' with launch of Strawberry Sherbet Fizz
15-03-2016
Australia, 15 March 2016: Coca‑Cola South Pacific has today announced the newest addition to its FANTA range as it continues its successful strategy to drive brand growth and category interest. The new flavour - Strawberry Sherbet Fizz - is a fruity and refreshing strawberry sherbet flavoured soft drink, with 'extra tingles & bold bubbles' that provide an extra 'zing'. The product joins FANTA's striking range of 'rainbow flavours' which have proved a hit with consumers.
Strawberry Sherbet Fizz will be introduced to market as a 12 month limited edition further bolstering FANTA's 2016 strategy to 'bring the fun'. To drive awareness, FANTA has launched a multi-million dollar campaign, led by its flagship Orange flavour and supported by Strawberry Sherbet Fizz, which will target teens and mums.
It will seek to engage teens through outdoor advertising, a radio campaign and a targeted social offering on Facebook and Instagram, as well tapping into the audience of YouTube influencer Tyde Levi, who was involved in last year's #FantaTastesLike campaign. A significant investment will also be put into mobile, covering digital banners, shake banners, selfie props and a FANTA Droplet Challenge game. Meanwhile, mums will be targeted with proximity outdoor advertising aligned to path to purchase, radio and mobile advertising, as well as a strong in-store presence.
Ramona Spiteri, Brand Manager, FANTA, said: "We're excited to introduce Strawberry Sherbet Fizz to FANTA fans and consumers. Not only does this new flavour enhance the creative and playful image of our ongoing 'Be More FANTA' campaign, which is designed to bring more play into the world, but it also offers Aussies another unique taste sensation to enjoy.
"Research has verified that Strawberry Sherbet Fizz is perfect for our audience, with strong purchase intent and consumer sentiment among teens and mums. The brand and product range continues to create excitement among consumers and we are working hard to keep the brand evolving to capture the attention of our target consumers."
FANTA Strawberry Sherbet Fizz will be available in Coles, Woolworths, independent retailers and petrol & convenience stores in 1.25L bottles, 250ml cans and 8x200ml mini can packs.
For more information contact Red Agency at the bottom of this PDF.
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The Coca‑Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca‑Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 20 billion-dollar brands including, Diet Coke, Fanta, Sprite, Coca‑Cola Zero, Powerade and many more. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. For more information, visit Coca‑Cola Journey at www.coca-colajourney.com.au. Coca‑Cola Amatil (Aust) Pty Ltd is the authorised manufacturer and distributor of The Coca‑Cola Company’s beverage brands in Australia. Coca‑Cola South Pacific Pty Ltd, an indirect wholly owned subsidiary of The Coca‑Cola Company, provides marketing and technical/quality services to The Coca‑Cola Company in Australia.
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For more information
Coca‑Cola South Pacific
au.mediaenquiries@coca-cola.com
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