Australia, Tuesday May 28th, 2019 - Coca‑Cola Australia has today announced the launch of NUTRIBOOST, a new great tasting milk drink that is boosted with four key nutrients - protein, calcium, fibre and Vitamin D.
As the newest brand in the dairy segment, NUTRIBOOST offers both great taste and nutrition. It has been rated 5 Stars on the Health Star Rating system.
Boosted with four key nutrients – calcium, protein, fibre and vitamin D - it offers a great nutritious alternative for Australians looking for a nourishing morning or afternoon snack.
Amruta Vaidya, Marketing Manager for Dairy, Coca‑Cola Australia said the new range delivers on taste and provides the nourishing energy that parents are looking for, at any time of the day.
“The diary category has evolved significantly as Australians increasingly look for ways to add nourishment to their diets,” she said.
“We took this as inspiration to create NUTRIBOOST, which packs in plenty of nutritional punch, including protein, calcium, fibre and Vitamin D, making it a great option for in-between meal times.
“It tastes delicious and will be the perfect pick-me-up for busy families needing a nutritious boost whether they are ‘on the go’ or at home.”
The new product launch will be supported with an integrated marketing campaign led by a new TVC and spanning digital media, POS, and in-store sampling and will run from now until 2020.
The NUTRIBOOST range will be available in three flavours: chocolate, vanilla and banana – all with no added sugar.
The launch is part of The Coca‑Cola Company’s transformation into a total beverages company which offers consumers more of the beverages they want for all occasions. In some cases, this means adding functional ingredients, in others it means offering more low- and no-sugar options or launching exciting new drinks in categories such as tea, juice and sparkling water.
NUTRIBOOST will be available in selected retailers from the end of May and comes in 250ml and 340ml sized recyclable bottles.
The Health Star Rating is a front-of-pack labelling system that rates the overall nutritional profile of packaged food and beverages and assigns a rating from ½ a star to 5 stars. It provides a quick, easy, standard way to compare food and beverages. It was developed by federal and state governments in collaboration with industry, public health and consumer groups.
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About Coca‑Cola South Pacific:
The Coca‑Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries. Our portfolio in Australia includes Coca‑Cola, Coca‑Cola No Sugar, Fanta, Sprite, Powerade and others. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. Together with our bottling partner we have made a commitment to reduce sugar across our portfolio by 10% by 2020, as well an industry-wide pledge to reduce sugar across the industry by 20% by 2025. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, The Coca‑Cola Company employs more than 700,000 people, bringing economic opportunity to local communities worldwide. Coca‑Cola Amatil (Aust) Pty Ltd is the authorised bottler and distributor of The Coca‑Cola Company’s beverage brands in Australia. Coca‑Cola South Pacific Pty Ltd is an indirect wholly owned subsidiary of The Coca‑ColaCompany and provides marketing, technical and quality services to The Coca‑Cola Company in Australia. Learn more at www.coca-colajourney.com.auand follow us on Twitter, Instagram, Facebook and LinkedIn.
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