Sweat it Out! Powerade announces new partnership with ClassPass

Sydney, Australia – 1st April 2022:  Powerade has today announced a new partnership with health club aggregator ClassPass to inspire members across Australia to ‘Sweat it Out’ during several two-week challenge periods throughout the year. 

The partnership challenges ClassPass members to attend five or more classes over three, two-week periods throughout the year, kicking off with the first challenge from 1st – 14th April 2022. Participants will have the opportunity to win 50 ClassPass credits and exclusive Powerade merchandise, including access to samples of Powerade’s Active Water range available at select health and fitness clubs throughout the challenge period. 

The collaboration will be supported by an integrated social, point of sale, sampling and PR campaign, including push notifications and advertising via the ClassPass app.

Powerade’s Active Water range is formulated with electrolytes to support hydration before, during and after exercise. The range is sugar free, formulated with electrolytes sodium, potassium, calcium and magnesium to replace those lost in sweat, and contains B vitamins for energy.

Kate Miller – Marketing Director, Coca Cola South Pacific said helping Aussies stay motivated on their fitness journey is a challenge that Powerade is keen to support. 

“Whether it’s smashing out a HIIT class, resetting with Pilates or hitting a personal best on your deadlift, we know Aussies love getting their sweat on. However, with the hectic nature of our everyday lives, it’s often difficult to stay focused on those health and fitness goals, and that’s where we hope to inspire active people of all ages.

“The Powerade Challenge with ClassPass plans to assist in eliminating that barrier by allowing members to enjoy a range of different exercise formats and support their hydration needswith our Powerade Active Water range,” says Miller. 

ClassPass members can sign up for the Powerade Challenge now through ClassPass, with over 1,400 venues participating. The next challenge with occur over the first two weeks of July (1st – 14th) and the third in October (1st – 14th). The Powerade Active Water range is available at gyms, grocery, and convenience stores across Australia.

Powerade Active Water contains the electrolyte potassium to support hydration and B vitamins for energy and should be consumed as part of a balanced diet.  

---ENDS--- 

For more information, contact:
DEC PR
Maddy Berry, Izzy Murison or Jordan Bishop
coca-cola@decpr.com.au 

Production Credits:
Content: McCann, Digitas Singapore
Activation: Gemba

About Coca‑Cola South Pacific: The Coca‑Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries. Our portfolio in Australia includes Coca‑Cola, Coca‑Cola No Sugar, Fanta, Sprite, Powerade and others. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. Together with our bottling partner we have made a commitment to reduce sugar across our portfolio by 10% by 2020, as well an industry-wide pledge to reduce sugar across the industry by 20% by 2025. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, The Coca‑Cola Company employs more than 700,000 people, bringing economic opportunity to local communities worldwide.

Date Published:

More To Enjoy

For more information

DEC PR
Maddy Berry, Izzy Murison or Jordan Bishop
coca-cola@decpr.com.au 

Related