Real Magic: Coca‑Cola Unveils New Brand Platform for Coca‑Cola Trademark


  • Coca‑Cola introduces Real Magic, its first new global platform since 2016 and reveals the “Hug,” a new perspective on the iconic Coca‑Cola logo

Sydney, Australia, 01 November 2021: Coca‑Cola has unveiled its new global brand philosophy and platform, Real Magic, which invites everyone to celebrate the real magic of humanity. Real Magic marks the first new global brand platform for Coca‑Cola since 2016, when it launched “Taste the Feeling”.

Real Magic: Coca-Cola Unveils New Brand Platform for Coca-Cola Trademark

The platform refreshes the brand’s trademark promise – to unite and uplift people every day – with renewed relevance for the world we live in. The platform is built on the belief that we can find magic when we come together and in unexpected moments that elevate the everyday into the extraordinary.

Kate Miller, Marketing Director for Coca‑Cola South Pacific said: “The Real Magic philosophy is rooted in the belief that differences can make the world a more interesting place. Over the past 18 months, Australians, as well as people across the globe, have proven their resilience and found unexpected opportunities to create wonderful moments together in an otherwise challenging time. Real Magic is inspired by that contrast while at the same time, capturing the essence of Coca‑Cola itself: a taste that is iconic and unique.”

Real Magic is being launched alongside a refreshed visual identity for the brand, as well as a new perspective on the Coca‑Cola logo. The “Hug” logo lifts the curved Coca‑Cola trademark on bottle and can labels, to provide a universal visual signature that will embrace and frame moments of magic across Coca‑Cola’s communications.

Coca‑Cola partnered with advertising agency BETC London to create the “One Coke Away From Each Other” campaign, as well as leading film director Daniel Wolfe and gaming and CGI specialist production partner Mathematic. 

Real Magic: Coca-Cola Unveils New Brand Platform for Coca-Cola Trademark

“Real Magic is a new generation brand philosophy and belief that will drive and guide marketing and communications across the Coca‑Cola trademark,” Ms Miller said. “We’re excited to embark on this next step in the brand’s evolution and to continue inspiring moments of magic for Australians every day.”

Real Magic launched with a new campaign called “One Coke Away From Each Other” which will be supported with a Twitch promotion and social influencers in Australia. Blending real and virtual worlds, the “One Coke Away From Each Other” film features imagery that celebrates our connections and common humanity. The campaign is live across Australia now and runs until November.


Media contact: 

Maddy Berry or Jordan Bishop

DEC PR on behalf Coca‑Cola 

About Coca‑Cola South Pacific: The Coca‑Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries. Our portfolio in Australia includes Coca‑Cola, Coca‑Cola No Sugar, Fanta, Sprite, Powerade and others. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. Together with our bottling partner we have made a commitment to reduce sugar across our portfolio by 10% by 2020, as well an industry-wide pledge to reduce sugar across the industry by 20% by 2025. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, The Coca‑Cola Company employs more than 700,000 people, bringing economic opportunity to local communities worldwide. Coca‑Cola Amatil (Aust) Pty Ltd is the authorised manufacturer and distributor of The Coca‑Cola Company’s beverage brands in Australia. Coca‑Cola South Pacific Pty Ltd is an indirect wholly owned subsidiary of The Coca‑Cola Company and provides marketing, technical and quality services to The Coca‑Cola Company in Australia. Learn more at www.coca-cola/ and follow us onTwitter, Instagram, Facebookand LinkedIn.  


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Maddy Berry or Jordan Bishop

DEC PR on behalf Coca‑Cola