Evidence proves that achieving equality and empowerment for women has an immediate beneficial impact on both individuals and society as a whole.
The Victorian Government estimates that Australia’s GDP would increase by 11% if the gender employment gap was closed. Similarly, the Australian economy would gain $8 billion if women transition from tertiary education to the workforce at the same rate as men¹.
Translate these potential improvements to a global scale, and the benefits to societies around the world could be enormous.
This is why, in 2010, The Coca‑Cola Company created the 5by20 program. The aim is to enable the economic empowerment of five million women by 2020.
Beginning in Brazil, India, the Philippines, and South Africa, TCCC’s 5by20 program has since reached 865,787 women across 92 countries.
In 2016, Coca‑Cola’s 5by20 initiative expanded to Australia’s shores.
5by20 in Australia
In Australia, the program focuses on supporting young women who are transitioning from education to meaningful employment.
In Australia, the ability for women to earn an income and gain financial independence is still conditional on education and opportunity, something that remains a significant challenge in disadvantaged communities.
Coca‑Cola South Pacific president Vamsi Mohan Thati believes equality in education for young women contributes to realising their full potential.
“Valuable online mentoring supports the school experience for young women. It diminishes drop out rates and sets young women up for a successful career and brighter future,” Vamsi said.
Beacon Foundation chief executive officer Scott Harris similarly spoke of their commitment to empower and inspire young Australians. “The Beacon Foundation is proud to be working with Coca‑Cola Australia on the cutting-edge 5by20 mentoring program,” Scott said.
“This project and its innovative approach will make a pronounced impact on these young women at a critical time in their lives. The dedication and support of Coca‑Cola Australia’s staff who have volunteered as mentors in the project is a critical part of the project’s success.”
Last updated - 08 January 2020
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