The Start of Something Good

ZICO Coconut Water Launches in Australia

It’s been seen  in the hands of celebrities, healthy living gurus and regular shoppers, and now Coca‑Cola is delighted to bring ZICO coconut water straight to you.

Drinking coconut water is part of a broad social trend, which has lead to people to think more about their health and make better food choices. Its reputation is catching on fast. While coconut water is still a relatively small category in Australia, according to Aztec retail research, demand for this light and hydrating drink grew 219% over the last 12 months.  

A Fresh Direction

The buzz around coconut water is based on the idea of ‘replenishment, which makes ZICO a great choice for a healthy active lifestyle. “The refreshing element comes from naturally occurring electrolytes,” said ZICO brand manager Ramona Spiteri. “It’s a source of potassium and doesn’t contain fat, so for the health conscious, it’s a great option.”

ZICO is made from the juice of mostly young, green coconuts which contain a pure, clear liquid.  “We  use young coconuts because as the fruit matures and gains a hard and hairy shell, the coconut water is gradually replaced by coconut meat and milk,” explained Ramona.

A Daily Addition

If you’re not already a fan of coconut water, ZICO’s hydration qualities and fresh taste make it a yummy addition to your daily  routine. There are thousands of recipes online for smoothies, salad dressings, cakes and marinades, which include coconut water.

“We live in fast-paced, always-on world,” said Ramona. “When you treat your body well, you treat yourself well and feel connected and replenished. ZICO is like a reset button for a healthy active lifestyle– it’s the start of something good.” 

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