Vice President – Customer and Commercial Leadership Coca‑Cola India and South West Asia
Greishma Singh is Vice President – Customer and Commercial Leadership at Coca‑Cola India and South West Asia. In her current role, Greishma leads a spirited team covering Revenue Growth Management (RGM), Value To Market (VTM), Customer Value Creation (CVC) as well as the newly formed Customer Management Group, which is responsible for the Operating Unit’s top 50 customers and ~10% of India’s revenue.
Greishma has been with the Coca‑Cola system for over 11 years now across India and Australia. Prior to delving into this latest adventure, she held various roles across insights, marketing and strategy. In her previous role she led Strategy & Insights for the South Pacific Business Unit and led the definition of a long-term growth strategy for the system in Australia.
Prior to joining Coca‑Cola, Greishma started her working life as a small business owner – working with her family to set up a successful franchise restaurant business in India. This experience has left her with a passion for high performing teams that feel like family and a strong grounding in entrepreneurial accountability.
Greishma was born in India and has lived in Nepal, USA and Australia. She has a bachelor’s degree in English Literature from Colorado College, and an MBA from the Indian School of Business, Hyderabad.
Outside of work - Greishma is the proud mom of two energetic boys - Ayaan & Avi. In her spare time, she enjoys eating & cooking and interacting with her husband and extended family about eating and cooking!