Fruit Circular Economy

Orange trees

Fruit Circular Economy starts with the Unnati program, which is farm-level productivity enhancement by creating a belief among farmers in using Ultra-high to high density fruit plantation coupled with modern Package of Practices (POP). This efficient use of input materials help in more than doubling the fruit produce.

To enhance India’s agri–ecosystem and benefit 2,00,000 farmers by 2022

We’re working on a transitional journey from grove to glass by introducing sustainable agriculture practices at the farm level and using a variety of Indian fruits to create speciality juice drinks.

Project Unnati was born in 2011 with the need to improve productivity of the widely loved fruit, Mango.

The project not only helped farmers double their mango yield per acre, but also cut down time it took from planting saplings to commercial production of fruits.

Unnati started to progress slowly and steadily. Next came oranges in Maharashtra in 2016.

The program has been estimated to benefit over 2,50,000 farmers over the next 10 years. Special buses with built-in classrooms to provide training regarding UHDP techniques in orange farming right at the farmers’ doorsteps.

Many new fruits have been added to the Unnati program such as Apples in Uttarakhand, Grapes in Tamil Nadu, and Litchi in Bihar.

Unnati programs also create a positive impact across many of our other sustainability focus areas, including women’s empowerment, community well-being and water stewardship.

Consumers will now be able to enjoy delicious Indian fruit juices and pulps in various ways such as juicy sparkling beverages, smoothies, enhanced hydration and other value-added beverages.