Fruit Circular Economy

Orange trees

Imagine waking up in the morning and sipping on your favourite fruit beverage as you relish the perfect harmony of taste, nutrition, and love. Now, picture that refreshing drink as part of an inspiring story of hope, empowerment, and transformation. That's precisely what the Unnati program represents – an inspiring journey.

It all began in 2011 when Project Unnati emerged with a dream to enhance the productivity of India’s beloved mangoes. This unique initiative successfully doubled farmers' mango yield per acre and shortened the time between planting saplings to commercial production. With these positive results, the flame of hope was lit for thousands of farmers.

Unnati continued its steady progress by expanding into the world of oranges in Maharashtra in 2016. Through innovative training and Ultra-high to high-density plantation techniques, this project has evolved into a life-changing opportunity for over 2,50,000 farmers. Unnati’s special buses, equipped with built-in classrooms, bring vital knowledge right to the farmers’ doorsteps, transforming their lives and communities.

With success at its heels, Unnati ventured further by embracing apples in Uttarakhand, grapes in Tamil Nadu, and litchi in Bihar. Each new addition contributed to the rich tapestry of flavors that Indian fruits have to offer, giving consumers more ways than ever to experience delicious Indian fruit juices and pulps in sparkling beverages, smoothies, enhanced hydration drinks, and other value-added beverages.

Project Unnati’s impact isn't just limited to enhancing farm-level productivity. It also creates waves of positive change across many other sustainability focus areas such as women's empowerment, community well-being, and water stewardship. By believing in and supporting farmers, Unnati has become a catalyst for transformative change in rural India.

From humble beginnings to empowering transformations, the Unnati program is a testament to the power of belief and innovation. Every sip of your favorite juice is a tribute to the hard work, dedication, and resilience of our farmers. Let's raise a glass to celebrate this beautiful journey, and may it continue to inspire and uplift countless lives for years to come.