Fruit Circular Economy starts with the Unnati program, which is farm-level productivity enhancement by creating a belief among farmers in using Ultra-high to high density fruit plantation coupled with modern Package of Practices (POP). This efficient use of input materials help in more than doubling the fruit produce.
We’re working on a transitional journey from grove to glass by introducing sustainable agriculture practices at the farm level and using a variety of Indian fruits to create speciality juice drinks.
The project not only helped farmers double their mango yield per acre, but also cut down time it took from planting saplings to commercial production of fruits.
The program has been estimated to benefit over 2,50,000 farmers over the next 10 years. Special buses with built-in classrooms to provide training regarding UHDP techniques in orange farming right at the farmers’ doorsteps.
Unnati programs also create a positive impact across many of our other sustainability focus areas, including women’s empowerment, community well-being and water stewardship.
Consumers will now be able to enjoy delicious Indian fruit juices and pulps in various ways such as juicy sparkling beverages, smoothies, enhanced hydration and other value-added beverages.