Sponsorship Guidelines

Thank you for submitting your awesome proposal and for choosing us to be your sponsorship partner!

The Coca‑Cola Company is committed to responsible marketing of its products and has a history of aligning its commercial practices with its values, as well as its sustainability and business goals.

Coca‑Cola Africa Pty Ltd welcomes any submissions/proposals for:

  • Sponsorship requests, i.e., sports activations, etc.
  • Media Partnerships.
  • Merchandise requests/proposals.

Coca‑Cola Africa Pty Ltd will not consider any submissions/proposals that are related to:

  • Advertising.
  • Promotions.
  • Formula modifications to any of our existing products.

Coca‑Cola Africa Pty Ltd does not sponsor the following:

  • Donations.
  • Individuals.
  • Teams or events unless they provide mass market following on either a provincial or national level.
  • Teams or events where the sponsorship is shared with another non-alcoholic ready-to-drink beverage partner.

Coca‑Cola Africa Pty Ltd will evaluate each submission/proposal according to the following criteria:

  • Does the proposal contribute to our global commitment to a World Without Waste?
  • Is the proposal aligned with our brand, business and communication objectives?
  • Is the proposal aligned with our target market?
  • Does the proposal have sufficient media support to reach our target market?
  • Does the proposal provide sufficient commercial returns?
  • Does the proposal promote a healthy and active lifestyle?

Should your proposal/submission meet these criteria, please submit it via email to sponsorshipsouthafrica@coca-cola.com and our team will evaluate your proposal and you can expect a formal response within 14 days of submission.

Your proposal should contain the following information:

  • Name and surname of contact person.
  • Cellphone number and email address of contact person.
  • Company name.
  • Project name.
  • Date of the event and where it will take place.
  • Details of target market and any relevant market research.
  • Media and PR plan.
  • List of confirmed current sponsors and past sponsors across all categories.

Please send your proposals to sponsorshipsouthafrica@coca-cola.com.