Who designed the Coca‑Cola Contour Bottle?
The Root Glass Company of Indiana. They created the iconic glass Coca‑Cola Contour Bottle in 1915. The Contour Bottle was designed to help Coca‑Cola stand out from other drinks at the time, and the design brief was to ensure that the bottle was recognisable even in the dark, or if it was broken.
Did you know? In 1977 the Coca‑Cola Contour Bottle received a rare distinction for packaging when it was granted registration as a trademark by the United States Patent Office.