Coca‑Cola Set to spread Holiday Cheer Across Kenya with Magical Christmas Caravan Campaign
Nairobi, Kenya – November 24, 2023 – Coca‑Cola has today announced the launch of its much-anticipated Christmas Caravan Campaign, infusing the festive season with a sprinkle of Real Magic. Embracing the spirit of Santa Claus and celebrating the inherent kindness within us all, Coca‑Cola is set to captivate hearts across Kenya with an enchanting series of experiences designed to unite communities and spread joy.
The 2023 Christmas campaign by Coca‑Cola is a celebration of the magic of kindness. As the holiday season approaches, Coca‑Cola is once again taking its iconic Caravans Tour on a joyous journey through markets across Kenya in November and December. This tour aims to create unforgettable moments, fostering togetherness, and inviting friends, families, and neighbors to partake in the festivities.
At the heart of this initiative is the opportunity for communities to gather and unleash their inner Santas by engaging in acts of kindness. The Coca‑Cola Caravans will not only offer refreshing Coca‑Cola beverages but will also provide the chance for participants to win great prizes and share a meal fostering connections and spreading cheer through genuine, heartfelt gestures.
This year, Coca‑Cola is set to remind everyone that the spirit of the season lives within us daily. The Christmas Caravan Campaign is more than just an event; it’s a call to embrace the inherent kindness within and extend it to others.
Speaking at the event, Alfred Olajide, Vice President of the Coca‑Cola East-Central Africa Franchise expressed, "At Coca‑Cola, we believe in the power of togetherness and the magic of kindness. Our Christmas Caravan Campaign is a testament to these values, as we embark on a journey to ignite the spirit of giving and unity across Kenya. This season, let's join hands, share a Coke, a meal, and spread the joy of the holidays together."
The Coca‑Cola Christmas Caravan Campaign is poised to create lasting memories and foster a sense of community during this special time of the year. Customers will be informed on the Coca‑Cola social media platforms and local media platforms when the iconic Coca‑Cola Caravans is rolling into neighborhoods to deliver moments of joy, togetherness, and the spirit of Santa Claus.
To participate, customers are encouraged to show up and be a part of the ongoing entertainment activities at the caravans and in various malls across the country. This will give them a chance to win great prices and merchandise and to share in the spirit of Christmas.
About The Coca‑Cola Company
The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca‑Cola, Sprite and Fanta. Our hydration, sports, coffee, and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to the market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide.
Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
For further information contact: Clifford Machoka cmachoka@coca-cola.com | Director, Public Affairs, Communications & Sustainability | Coca‑Cola East and Central Africa Franchise.