Kathmandu, 13th February 2023- COCA-COLA® Nepal, one of the country’s leading beverage companies has officially launched “CHARGED”, Nepal’s new electrifying beverage. The launch event took place at LOD (Lord of the Drinks) in the presence of media, influencers and the company representatives. The new beverage recipe will offer consumers a unique taste of berries, along with an electrifying fizzy ‘zing’. The launch of CHARGED also marks the brand’s foray into other beverage categories, as the brand introduces a new flavor variant – ‘Berry Bolt’.
The introduction of the new beverage is a step towards COCA-COLA® Nepal’s commitment to provide its consumers various options of soft drinks to choose from and which fit best with their needs and lifestyle.
Speaking about the launch campaign, Mr. Adarsh Avasthi, Country Director of COCA-COLA® in Nepal shared, “We understand that the youth of Nepal are driven with aspirations for themselves which is why we are very excited to launch CHARGED with the aim to inspire them to take charge of their lives and go after what they want. It has a Berry Bolt flavor which will definitely excite your taste buds and give you the boost to not be bothered by uncertainties in their lives and face challenges head-on.”
Mr. Deepak Senthil Nath, Managing Director of Bottlers Nepal Limited shared, “COCA-COLA® Nepal is accelerating its strategic evolution to become a total beverage company by offering innovative and localized beverage choices to consumers. The launch of CHARGED not only marks the expansion of our product portfolio but also demonstrates our efforts to provide choices to Nepal’s market of youth and their go-getter lifestyle.”
The launch campaign of CHARGED has also been brought to life via integrated efforts across TV, social, digital, OOH (Out of Home) and on ground activations at colleges. The campaign Television Commercial portrays elements of BMX stunts and Graffiti along with a rap song which aims to inspire youths to take action and achieve what they aspire.
The energized beverage is already available in retail stores across Nepal in 250ml recyclable PET bottles.
About COCA-COLA® in Nepal
COCA-COLA® in Nepal refreshes consumers across the country through its core product offerings of COCA-COLA®, SPRITE®, FANTA®, CHARGED and KINLEY, and impacts thousands as a System. The Company works with WWF Nepal, WaterAid Nepal and Smartpaani on innovative integrated water management solutions for water conservation, water replenishment and to improve livelihoods of communities which has made COCA-COLA® a water positive company. As part of The COCA-COLA® Company’s commitment towards a ‘World Without Waste’, COCA-COLA® Nepal has been working with the Mountain Clean-Up Campaign led by the Nepali Army for the past 3 years where over 71,000 kgs of waste so far from the Himalayas. Through the Saksham program, COCA-COLA® Nepal is also empowering 1000 women retailers by providing trainings on financial literacy, hospitality, and sanitation management, and use of digital wallet. COCA-COLA® Nepal continually engages in locally relevant initiations to bring about a positive difference to the lives of communities across the country.