Promo Title: Coca‑Cola KPOPromo

                         Araw-Araw May Pa-premyo!

Promo Duration: March 4, 2023 – May 31, 2023

Announcement of Winners: Saturdays, from March 18 up to June 10

Type of Promotion: Purchase of product with code underneath the label to get a chance to win daily, weekly, and epic prizes

Area Coverage: National

Participating Products / SKUs: Coca‑Cola Original taste (1.5L, 190 ML, 290 ML, 500 ML), Coca‑Cola Zero Sugar (1.5L, 190 ML, 500 ML), Royal Orange (1.5L, 190 ML, 290 ML, 250 ML, 500 ML), Royal Lemon (190 ML, 250 ML, 290 ML), Sprite (1.5L, 190 ML, 290 ML, 500 ML) which are specially marked with Yellow Caps and labels with a guitar image.

Promo Materials:

Key Visuals



Digital Platform Ads

Out of Home Materials

Merchandising Collaterals

Promo Mechanics:

Coca‑Cola KPOPromo is brought to you by Coca‑Cola Far East Limited (CCFEL)


The promo period starts on March 4, 2023 at 12:01 am and ends on May 31, 2023 at 11:59 pm PST


1. This promotion is open to all legal residents of the Philippines who are at least thirteen (13) years old at the start of the promo period.

2. All qualified participants should have registered and active Facebook, Facebook Messenger, and GCASH Accounts accessible via mobile (with chat messaging and data services) or desktop.

3. Those who are between 13 and 18 years old represent and certify, by joining the promotion, that they have obtained the consent of their parents or guardians to participate in the promo and provide their personal information in accordance with the terms and conditions and privacy policy for the promotion. Employees of Coca Cola Far East Limited (CCFEL), Coca‑Cola Beverages Philippines Inc. (CCBPI), Partners and Distributors including employees of their parent companies and affiliates, employees of their third-party suppliers including MEDIACOM, ISOBAR, WPP/OGILVY/BATES, NUWORKS, ANT SAVVY, GCASH, employees of the FDA, and all their relatives up to the second degree of consanguinity or affinity are disqualified from joining this promotion.

4. Each participant may only use one (1) Facebook and Facebook Messenger and one (1) GCASH Account for the promotion. Said participant must likewise singly own the said account.

5. For weekly and epic prize, if winner is (1) a minor (13-17 years old) he/she must be accompanied by a parent/legal guardian upon claiming the former’s prize. If the parent/legal guardian claims the prize on behalf of the minor (presenting all necessary documents); or, if the winner is (2) unable to claim the prize him/herself, such representative must present the following necessary documents:

- A letter of authorization duly signed by the winner, authorizing the parent/legal guardian, or representative as the acknowledged recipient of the prize on the winner’s behalf

- Label with unique alphanumeric code

- Original notification with the unique code sent from Coca‑Cola FB Messenger and GCASH

- Two (2) original IDs of the winner

- Two (2) original IDs of the representative/legal guardian


Participants must buy any of the following specially marked participating Coca‑Cola products “Participating Products” for a chance to win prizes: Coca‑Cola Original taste (1.5L, 190 ML, 290 ML, 500 ML), Coca‑Cola Zero Sugar (1.5L, 190 ML, 500 ML), Royal Orange (1.5L, 190 ML, 290 ML, 250 ML, 500 ML), Royal Lemon (190 ML, 250 ML, 290 ML), Sprite (1.5L, 190 ML, 290 ML, 500 ML)

1. Participants must type in the 8 or 9-digit alphanumeric code found at the back of the label of specially marked Coca‑Cola KPOPromo Participating Products and send the code to Coca‑Cola Philippines’ Facebook Messenger account.


1. Participants must access the Coca‑Cola Philippines Messenger account. First time participants will be prompted to register and agree to the Coca‑Cola KPOPromo Promo Terms and Conditions and Privacy Policy. Participants should ensure that the registration and contact details they provide are accurate and updated. Sponsor will not be responsible for ineligibility of participant arising from inaccurate or incomplete information or the inability to contact participants who are potential winners if their registration details are incorrect or not checked.

2. A participant’s personal information, made available on their Facebook account and their registration details, will be kept confidential by the Sponsor and will be used for purposes of communication, marketing and advertising related to this promotion and other purposes disclosed and authorized in the Privacy Policy.

3. Standard data rates for the use of Facebook and FB Messenger apply.


1. Participants type in the 9-Digit alphanumeric code found at the back of the label of Coca‑Cola KPOPromo Participating Products and enter it in the Coca‑Cola Philippines FB Messenger.

2. Upon typing the code found on pack, participants will be included in a promo for a chance to win various prizes: Gcash load, GCASH vouchers, GCASH Partner store discounts, and Gcash Cash prizes, Gcash Store vouchers, and Fully paid KPOP Tour in Seoul, South Korea. Specifics on prizes can be found in PRIZES and REDEMPTION portion.

3. Each participant must have a valid Facebook account. Each participant must also have a valid GCASH account installed in their mobile phones to be able to claim their prize. Verified and unverified GCASH account will be able to receive prizes. Once a participant enters the GCASH portal any information shared and transaction made by participant on the GCASH app or portal will be governed by the terms of service and privacy policy of GCASH and participant will have recourse solely to GCASH for any transaction or activity made on the GCASH app or portal relating to this promotion or any other matter.

4. Winners of daily prizes will be provided a winning code that they can use to claim their prizes through GCASH as instructed through our official Coca‑Cola Facebook Messenger chatbot. Winners of the weekly prizes will be contacted separately either via FB Messenger, Phone Call, SMS and/or email by an official representative of Sponsor for verification purposes and to confirm their details. Once confirmed, Gcash will dispense vouchers and/or cash (depending on the prize won) prizes in the winner’s Gcash account.

5. Winners of daily prizes will be asked to input the winning code and Gcash phone number via Gcash landing page. Gcash shall dispense the prize corresponding to a valid, unique and first time used daily prize winning code to the corresponding GCASH account. The winners who receive the winning codes are solely responsible for ensuring the confidentiality of their winning codes to ensure that such codes are not known by and used by others. Once a winning code is used, it cannot be used again. The one who first inputs and claims/uses the winning code into a valid Gcash account will be considered the authorized claimant of the winning code.

6. Winner of the EPIC KPOP TOUR in SEOUL will be contacted separately either via FB Messenger, Phone Call, SMS and/or email by an official representative of Sponsor for verification and obtaining of required verification document and to get their contact details. Winner and companions are solely responsible for obtaining their own passports, VISA and other necessary personal documents for the trip. The EPIC KPOP TOUR in SEOUL prize consists of 5 economy airline ticket to Seoul Korea, 4 nights 5 days hotel accommodation at a hotel selected by the sponsor with 3 meals per day and snacks for 5 persons, insurance, and health protocols. In case the winner is not able to go on the KPOP trip for valid reasons that need to be substantiated by winner , upon approval by the Sponsor the prize may be convertible to cash in the amount of Php 2 Million pesos. The KPOP tour prize elements need to be taken on the same flight and same period for the 5 persons included in the prize package. The elements of this prize cannot be split, delayed, posteponed nor converted into cash on a per element basis.

7. Consumers who avail of the Coca‑Cola Participating Packs and join the promo agree to be bound by the promo rules, and by all decisions made by Coca‑Cola Far East Limited (CCFEL) on all matters related to this promotion.

8. CCFEL reserves the right to change and/or substitute the raffle prizes worth for redemption with items of equal or greater value. CCFEL’s decisions on all matters relating to this promo shall be final.

9. For more information, contact the customer care hotline:


1. The following shall not be qualified to redeem prizes:

  • Registered participants who have not sent valid codes during the contest period. Registered participants whose entries are found to be fraudulent based on reasonable parameters determined by the Sponsor in consultation with the FDA. The system will suspend a participant until 11:59pm of the same day if he/she makes fifteen (15) invalid transactions (ie. sends used/invalid codes) in a day. A mobile number that accumulates three (3) daily suspensions throughout the promo duration will be permanently suspended from the promotion.
  •  A participant who is a potential winner who fails to respond to a verification request or fails to provide the necessary and adequate documents and information for verification within 48 hours from being contacted by sponsor’s representatives.
  • The use of any voting software or any other mechanical or electronic means that allows an individual to automatically send codes repeatedly is prohibited, and will render all codes submitted by that individual participant invalid. Sponsor takes a serious view of fraud such as the use of automated scripts or bots to game the contest or promo. Participants who are suspected to be using any such tools will be disqualified from the promo and future campaigns. The Sponsor shall be at the liberty to take action as may be available under the law against such participant.

2. Daily winners will be eligible to win in weekly and grand raffle draws. However, weekly winners of raffle prizes can only win a weekly prize once during the promotion except if they win the EPIC SOUTH KOREAN KPOP TOUR.


Daily Prizes

1. Load

Unit Value: 20

Total Number of Winners (12 weeks): 587,500

Total: 11,750,000

2. Spotify Vouchers

Unit Value: 500

Total Number of Winners (12 weeks): 100

Total: 50,000

3. Gaming Vouchers

Unit Value: 50

Total Number of Winners (12 weeks): 70,000

Total: 3,500,000

4. Gcash Partner Store discounts (Mcdo, Jollibee, KFC, and 7 Eleven)

Unit Value: 50

Total Number of Winners (12 weeks): 100,000

Total: 5,000,000

Weekly Raffle Prizes

1. Cash (via Gcash)

Unit Value: 10,000

Total Number of Winners (12 weeks): 120

Total: 1,200,000

2. Gcash Store Voucher

Unit Value: 1,000

Total Number of Winners (12 weeks): 3,500

Total: 3,500,000

Grand Raffle Prize

1. Fully paid KPOP tour to Seoul, South Korea for 5 people

Unit Value: 2,000,000

Total Number of Winners (12 weeks): 1

Total: 2,000,000

1. Winners of daily prizes are to be determined randomly and automatically via a designated system software. Weekly and grand raffle prize winners will be determined via a raffle draw to be conducted on the days designated below and witnessed by FDA representatives.

2. All prizes are tax-free (tax on the prizes, if any, will be shouldered by the sponsor)


Raffle Draw Week 1: 10-Mar-23

Raffle Draw Week 2: 17-Mar-23

Raffle Draw Week 3: 24-Mar-23

Raffle Draw Week 4: 31-Mar-23

Raffle Draw Week 5: 7-Apr-23

Raffle Draw Week 6: 14-Apr-23

Raffle Draw Week 7: 21-Apr-23

Raffle Draw Week 8: 28-Apr-23

Raffle Draw Week 9: 5-May-23

Raffle Draw Week 10: 12-May-23

Raffle Draw Week 11: 19-May-23

Raffle Draw Week 12 and Grand Raffle Prize Draw: 2-Jun-23


Week 1: 18-Mar-23

Week 2: 25-Mar-23

Week 3: 1-Apr-23

Week 4: 8-Apr-23

Week 5: 15-Apr-23

Week 6: 22-Apr-23

Week 7: 29-Apr-23

Week 8: 6-May-23

Week 9: 13-May-23

Week 10: 20-May-23

Week 11: 27-May-23

Week 12: 10-Jun-23


1. Winners of daily prizes will be notified immediately after a valid winning code has been sent via Facebook messenger. This winning code and registered Gcash account number should be inputted in the Gcash landing pageto redeem daily prize. Daily prize will be dispensed in winner’s Gcash account. Voucher prizes will be dispensed in Gcash voucher pocket, Cash prizes will be dispensed in Gcash wallet. In case the winner’s number does not have a registered Gcash account, landing page will direct to Playstore or Appstore and winner will need to follow standard download of Gcash app, as well as registration. Once winner creates a registered Gcash account, prizes will be automatically dispensed in their Gcash account.

2. Winners of the raffle prizes will be contacted by an official Coca‑Cola representative via FB Messenger, Phone Call, SMS and/or email for proper validation. Failure to respond and/or provide information and documents needed for verification within 48 hours will result in ineligibility due to not providing verification requirements and forfeiture of prize/s.

3. Winners will be announced on a weekly basis, every Saturday, as indicated in announcement schedules.

4. Winner of the EPIC prize will be announced at the last announcement date of the promo.


1. An FDA Representative will be invited to check, test, validate and verify the computer system for registration,, receiving of entries and sending of winning codes, and to witness the designation of weekly and grand prizes to entries which are randomly generated by the computer.

2. A participant may only use (1) one Facebook and Facebook Messenger Account to join this promotion

3. Registered participants and their entries may be disqualified from the promo if they are found to be fraudulent, based on reasonable parameters determined by the Sponsor in consultation with FDA.

4. By participating in the promo, registered participants agree to the promo terms and conditions, and further consent that their names, images, photos and information may be used, mentioned or shown in the Sponsor’s marketing, advertisements and other related materials.

5. For tangible prizes, failure to submit all requirements for claiming prizes may result in disqualification. Sponsor, in consultation with the FDA, may, at its sole discretion, waive the submission or presentation of any of such requirements for valid reasons.

6. During the awarding of a weekly or grand prize, the winner will be asked to sign an acknowledgement receipt which states that he/she has received his or her prize in both complete and good condition.

7. In case there is a threat to the integrity and security of the computer system used for the promo, or if the operation of such computer system has been compromised, the Sponsor, with the FDA’s concurrence, may immediately suspend the promotion.

8. All decisions made by the Sponsor (in consultation with the FDA) relating to this promotion will be deemed final.


CCFEL, CCBPI and their respective affiliates, subsidiaries, representatives, consultants, contractors, legal counsel, advertising, public relations, promotional, fulfillment and marketing agencies, website providers, Web masters and their respective officers, directors, employees, representatives, designees and agents are collectively referred to herein as the released parties (“Released Parties”)

By participating in this Promo, participants agree that:

1. The Participant shall take full responsibility over the content shared for this promo. The Released Parties shall be free of any claims whatsoever with respect to the photos and content submitted by the Participant.

2. Released Parties shall not be responsible for any loss, injury or any other liability arising out of the promotion or the prizes awarded. Sponsor shall not be liable for any loss or damage due to Act of God, Central and State governmental actions, policies and other force majeure circumstances and shall not be liable to pay any amount as compensation or otherwise for any such loss.

3. The Participant agrees that Sponsor is only reproducing the photos uploaded on the social media accounts and that Sponsor has the right and authority to remove any such uploaded content deemed inappropriate from social media accounts either by itself or by taking the appropriate legal action (civil or criminal) against the Participant.

4. The Released Parties are not responsible for lost, late, incomplete, stolen, misdirected, postage due, or undeliverable communications, email notifications or postal mail; or for any computer, telephone, satellite, cable, network, electronic or Internet hardware or software malfunctions, failures, connections or availability; or garbled, corrupt or jumbled transmissions, service provider/Internet/Page/Usenet accessibility, availability or traffic congestion; or any technical, mechanical, printing, or typographical or other error; or unauthorized human intervention; or the incorrect or inaccurate capture of entry information; or the failure to capture, or loss of, any such information.

5. The Released Parties are not responsible for any incorrect or inaccurate information, whether caused by any Facebook Page, users, tampering, hacking or by any of the equipment or programming associated with or utilized in the promotion, and assume no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, technical error, theft or destruction or unauthorized access to the Facebook Page or any promo--related website(s).

6. The Released Parties are not responsible for any injury or damage, whether personal or property, to participants or to any person’s computer related to or resulting from participating in the promotion and/or accepting a prize.

7. The Released Parties shall not be responsible or liable for entries that are entered by any automated computer, program, mechanism or device, for any entries more than the stated limit or for entries that are late, forged, lost, misplaced, misdirected, tampered with, incomplete, deleted, damaged, garbled or otherwise not in compliance with the Official Rules, and all such entries may, at Sponsor’s sole discretion, be disqualified.


If, for any reason, an entry is confirmed to have been erroneously deleted, lost or otherwise destroyed, corrupted or for any other reason not accepted as an entry in the promo, the participant’s sole remedy is to enter the promo again using a different entry (if the promo has closed, then the said Participant shall have no other remedy apart from the possibility of entering a future promotion or contest of the Sponsor, with the understanding that there is no guarantee of any such future contest).

Unforeseen Events:

If, for any reason, the promo is not capable of running as planned, Sponsor reserves the right, in its sole discretion, to cancel, terminate, modify or suspend the promo and/or proceed with the promo, including the selection of winners in a manner that it deems fair and reasonable.

Laws and Regulations:

The promotion is subject to all applicable laws of the Republic of the Philippines. By entering the promo, each participant agrees:

1. To be bound by these Official Rules and by all applicable laws and by the decisions of Sponsor which shall be binding and final;

2. To waive any rights to claim ambiguity with respect to these Official Rules.

3. To waive all his or her rights to bring any claim, action or proceeding against any of the Released Parties in connection with the promo.

4. That all personal details submitted by each participant must be accurate, complete and are subject to provision of proof upon request of the Sponsor. Any inaccurate or incomplete information found in a submission will result in disqualification of the participant.

5. That the Sponsor has the sole discretion to disqualify any photograph or screenshot determined by the Sponsor to be obscene, profane, lewd, defamatory, threatening, harassing, libelous, deceptive, invasive of another’s privacy, offensive or inappropriate in any manner whatsoever.

6. That the Sponsor reserve the right to change/ modify terms and conditions and/ or criteria of the Promotion and / or the prizes for the promotion and/ or the duration/ timing of the promotion, at any time at their own discretion and without any prior notice and without assigning any reason, subject to the rules of the FDA and DTI.

7. To grant the Sponsor irrevocable consent in perpetuity to the use his/ her name, information, photographs, video submitted and/or taken during the prize distribution in connection with the promotion, in any and all applications including but not limited to advertising, commercials, promotion, stories, text, articles and commercial exploitation, in any and all media forms, including but not limited to online, social media, radio, broadcast and television, newspapers and magazines at any time without the participant’s further knowledge or consent.

8. To forever and irrevocably agree to release, defend, indemnify and hold harmless each of the Released Parties from any and all claims, lawsuits, judgments, causes of action, proceedings, demands, fines, penalties, liability, costs and expenses (including, without limitation, reasonable outside attorneys’ fees) that may arise in connection with:

  • The violation of any third-party privacy, personal, publicity or proprietary rights;
  • Typographical or printing errors in these Official Rules or any promo materials;
  • Acceptance, attendance at, receipt, travel related to, participation in, delivery of, possession, defects in, use, nonuse, misuse, inability to use, loss, damage, destruction, negligence or willful misconduct in connection with the use of a prize (or any component thereof);
  • Any change in the prizes (or any components thereof) due to unavailability or due to reasons beyond the Released Parties’ control, including but not limited to by reason of any acts of God, any action(s), regulation(s), order(s) or request(s) by any governmental or quasi- governmental entity (whether or not such action(s), regulation(s), order(s) or request(s) prove(s) to be invalid), equipment failure, threatened or actual terrorist acts, earthquake, war, fire, flood, explosion, unusually severe weather, hurricane, embargo, labor dispute or strike (whether legal or illegal), labor or material shortage, transportation interruption of any kind, work slow-down, civil disturbance, insurrection, riot or any other cause beyond any of the Released Parties’ control, or as otherwise permitted in these Official Rules;
  • Any interruptions in or postponement, cancellation or modification of the promo;
  • Human error;
  • Incorrect or inaccurate transcription, receipt or transmission of any part of any entry (including, without limitation, the registration information or any parts thereof);
  • Any technical malfunctions or unavailability of the Facebook Application or FB Messenger or any telephone network, computer system, computer online system, mobile device, computer timing and/or dating mechanism, computer equipment, software, or Internet service provider, or mail service utilized by any of the Released Parties or by a Participant;
  • Interruption or inability to access the Contest, the Facebook Page or any other promo-related websites or any online service via the Internet due to hardware or software compatibility problems;
  • Any damage to participant’s (or any third person’s) equipment used to access the promo and/or its contents related to or resulting from any part of the promo;
  • Any lost/delayed data transmissions, omissions, interruptions, defects, and/or any other errors or malfunctions;
  • Any late, lost, stolen, mutilated, misdirected, delayed, garbled, corrupted, destroyed, incomplete, undeliverable or damaged entries;
  • Any wrongful, negligent, or unauthorized act or omission on the part of any of the Released Parties;
  • Cost, late, stolen, misdirected, damaged or destroyed prizes (or any element thereof); and/or
  • The negligence or willful misconduct by Participant.

9. Warranty: Without limiting the foregoing, everything regarding this promo, including all prize component(s), are provided “as is”, without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a purpose or non-infringement.


Except where prohibited, participants agrees that: a) any and all disputes, claims and causes of action arising out of or connected with this promo or any prize awarded shall be resolved individually, without resort to any form of class action; b) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this promo, but in no event attorneys’ fees will be collected; and c) under no circumstances will participants be permitted to obtain awards for, and participant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. Participants agree that the statute of limitations for asserting any claims shall be a period of one (1) year from the time the cause of action accrued, or the cause of action shall be forever barred.



Coca‑Cola Original taste (1.5l, 190ml, 290ml, 500ml)

Coca‑Cola Zero Sugar (1.5l, 190ml, 500ml)

Royal Orange (1.5l, 190ml, 290ml, 250ml, 500ml)

Royal Lemon (190ml, 250ml, 290ml)

Sprite (1.5l, 190ml, 290ml, 500ml)

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