Pakistan ranks 92nd out of 116 countries on the Global Hunger Index. This has led to serious food insecurity in the country, with as many as 80 million people estimated to be food insecure nationwide.
To address this issue, Coca‑Cola Pakistan & Afghanistan has partnered with Rizq, a local non-profit organization. This partnership aims to make Pakistan more food secure by distributing three million meals across 14 cities by the end of the year.
So far under this campaign, 640,500 meals have been shared across 203 locations in Pakistan which include 579,150 ration meals and 61,315 iftar dastarkhwan meals. This monumental feat has only been possible through the sheer generosity of donors and the tenacity of the young volunteers.
We have also made it easier for consumers to contribute to the cause which they can do simply by scanning the Rizq QR code, available on Coca‑Cola's family-sized bottles and billboards across Pakistan.
Fahad Ashraf, Vice-President, Coca‑Cola Pakistan & Afghanistan said, “As our partnership with Rizq solidifies in the second year, we invite our wider community to help us scale this noble effort. We add QR codes on our bottles to lead consumers to the donation portal, making it very convenient to contribute.”
Musa Aamir, Co-Founder Rizq said, “We are grateful to Coca‑Cola for supporting us in our mission of creating a hunger-free Pakistan. Our journey with Coca‑Cola started last year when we distributed 900,000 meals. This year we aim to further use their nationwide outreach and our on-ground execution skills to scale our efforts to deliver free meals for millions.”
You can be a part of this great cause, by donating, supporting, or volunteering for the Rizq Coca‑Cola Ramadan 2022 initiative. For more details, visit https://bit.ly/CokeRizq