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Meet Our Leadership
Learn more about the people who lead our efforts towards sustainability and innovation
Vice President & General Manager Pakistan
Fahad Ashraf, a seasoned professional with over 22 years of leadership experience for top brands, currently serves as the Vice President of Franchise Operations at The Coca‑Cola Company (TCCC), overseeing the Pakistan & Afghanistan Region (PAR). In this pivotal role, Fahad is entrusted with bringing the company's purpose to life and driving long-term sustainable growth.