Meet Our Leadership

Learn more about the people who lead our efforts towards sustainability and innovation

Fahad Ashraf

Vice President & General Manager Pakistan

Fahad Ashraf, a seasoned professional with over 22 years of leadership experience for top brands, currently serves as the Vice President of Franchise Operations at The Coca‑Cola Company (TCCC), overseeing the Pakistan & Afghanistan Region (PAR). In this pivotal role, Fahad is entrusted with bringing the company's purpose to life and driving long-term sustainable growth.

Fahad Ashrag smiling in front of a small Coca-Cola banner