The Coca-Cola Company brings its global Fuzetea iced-tea brand to Pakistan

The Coca‑Cola Company Brings its Global Fuzetea Iced-Tea Brand to Pakistan

[Lahore, 3rd November, 2022]: The Coca‑Cola Company has launched the iced-tea category in Pakistan with its billion-dollar ready-to-drink (RTD) brand, Fuzetea. This launch marks a brand-new addition to the diverse Coca‑Cola portfolio in Pakistan and underlines the company’s commitment to further investing in the country.

Fuzetea is a unique fuzion of tea extracts and fruit flavors which delivers a fresh, indulging, contemporary taste, offering a refreshing alternative within the beverage category. The tea extract in Fuzetea comes from 100% sustainably sourced tea leaves.

Launched in 2012, Fuzetea saw accelerated growth to billion-dollar status in less than three years and is currently available in 89 countries worldwide. Fuzetea will be available in lemon & peach flavors and will initially be found in Lahore, Islamabad, Faisalabad, and Gujranwala.  

At the launch, Fahad Ashraf, Vice President of Coca‑Cola Pakistan said, “Pakistan is a strategically important market for Coca‑Cola and amongst the top markets in the world. In line with our purpose of refreshing the world, we are committed to expand our portfolio for people to enjoy a wider choice of beverages that are available elsewhere in the world.”

The launch of Fuzetea in Pakistan is in line with The Coca‑Cola Company’s goal of evolving into a “total beverage company” by reshaping its growth strategy and operating model in line with changing consumer tastes and buying habits.

Coca‑Cola has become an integral part of Pakistan since its operations in the country for over 60 years. The company has also expanded its sustainability initiatives with a focus on relief efforts, water stewardship, women’s empowerment, and packaging waste under its World Without Waste vision.

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