Iconic ‘Share a Coke’ is Back for a New Generation

In 2011, Coca‑Cola Australia launched what became an iconic marketing campaign. Share a Coke made an impact on a global scale with a simple creative idea – turning Coca‑Cola bottles and cans into personalized keepsakes by swapping out the logo with popular first names – that encouraged fans to connect and make memories with friends and loved ones.

Now, Share a Coke is making a timely comeback in 2025 as Gen Z seeks authentic connection in an increasingly digital world. Share a Coke will encourage this audience to tap into the nostalgia of personalizing a can of Coca‑Cola as a creative way to show their friends, loved ones and community that they see them – a reminder that all it takes to spark a connection is a simple act of sharing.  

The 2025 iteration of the groundbreaking campaign fuses digital and IRL experiences with increased shareability and customization. Starting in April, consumers will begin finding Coca‑Cola cans or bottles with names on store shelves. The rolling global launch will ultimately include 120+ countries. 

The Coca‑Cola mobile app and on-pack QR codes provide a gateway to the Share a Coke digital hub, where fans can customize Coca‑Cola packaging with additional names and access the “Share a Coke Memory Maker,” an interactive digital experience to create personalized videos with their own content and memes to share with friends — all in the spirit of celebrating friendships by turning everyday moments into lasting, shareable memories. 

Other Share a Coke elements include ‘The Magic of Sharing’ film, partnering with influencers to reach Gen Z on relevant social platforms, striking outdoor creative highlighting the energy and excitement of friendship, “Share a Meal” bundles at McDonald’s restaurants in select countries, and more.

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*Kantar, 2023

About The Coca‑Cola Company

The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide, including alcohol ready-to-drink. Our portfolio of sparkling soft drink brands includes Coca‑Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle and fairlife. Our alcohol ready-to-drink brands include Jack Daniel’s & Coca‑Cola, Lemon Dou, Topo Chico Hard Seltzer and Schweppes Mixed. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook and LinkedIn