Share a Coke is back! The magic of finding your name on the iconic bottle returns

11 April 2025, Windhoek - Coca‑Cola is bringing back its legendary "Share a Coke" campaign, offering fresh brand experiences and inviting a new generation to experience the magic of personalised connection. In 2011, the brand launched this first-of-its-kind campaign in which you could find your name in place of the logo – an industry-first in personalisation. Now the brand wants you to share a Coke with your friends to celebrate your friendship and create memories that will last a lifetime.

Did you know that 72 per cent of Gen Z seek authenticity and want to connect with real people in everything they do*? In a world where interactions online can feel momentary, sharing a Coke offers a tangible way to show you care.

Meaningful connections thrive both online and offline. While digital spaces keep us close, it’s those shared moments in real life that make for long lasting memories, yet the physical ‘third spaces’ that nourish these meaningful connections are in decline. “Share a Coke” is celebrating the friendships that define this generation, and the spaces that allow in real life moments of togetherness to thrive.

To celebrate the relaunch of “Share a Coke”, the brand has created “Share a Coke” Memory Maker – an online digital experience that allows you to create memes with your friends and family while enjoying a refreshing Coca‑Cola. Partnering with famous creators to create unique templates, you can make your own personalised videos using your own content.

So how can you join the fun? Look for personalized Coca‑Cola bottles in store and get ready to share the magic with your crew. 

In Namibia, consumers can experience the campaign in real time at activations nationwide, where attendees can take part in a host of memorable experiences including their own one of a kind iconic bottle with their name on it. Personalised Coca‑Cola bottles are available at major retailers nationwide.

Faith Nehanda, Senior Manager Frontline Marketing, Coca‑Cola Namibia says, “In today's digital world, it is important to celebrate the unique bonds of friendships and celebrate this important human connection. “Share a Coke” reminds us that memories happen when we come together and experience the real magic of human connection; those spontaneous moments of laughter, stories, and genuine connection, shared over a Coca‑Cola can, make life so special."

-ENDS-

ISSUED BY:

*Kantar, 2023 

ABOUT CCBA

CCBA is the 8th largest Coca‑Cola bottling partner in the world by revenue, and the largest on the continent. It accounts for over 40% of all Coca‑Cola products sold in Africa by volume. With over 18,000 employees in Africa, CCBA services more than 735,000 customers with a host of international and local brands. The group was formed in July 2016 after the successful combination of the southern and east Africa bottling operations of the non-alcoholic ready-to-drink beverages businesses of The Coca‑Cola Company, SABMiller plc and Gutsche Family Investments. CCBA shareholders are currently: The Coca‑Cola Company 66.5% and Gutsche Family Investments 33.5%. CCBA operates in 15 countries, including its six key markets of South Africa, Kenya, Ethiopia, Uganda, Mozambique and Namibia, as well as Tanzania, Botswana, Ghana, Zambia, the islands of Comoros and Mayotte, Eswatini, Lesotho and Malawi.

Learn more at  https://www.ccbagroup.com

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About The Coca‑Cola Company

The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca‑Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Fuze Tea, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook and LinkedIn.