Dar-Es-Salaam, 6th September 2024 – The Coca‑Cola Company is delighted to announce the launch of the Coca‑Cola Food Fest, an exhilarating event that brings together the finest in food, music, and entertainment. From 9th September to 23rd November 2024, these vibrant mini festivals will take place at street level in various locations across Tanzania, promising an unforgettable experience for food enthusiasts and Coca‑Cola fans alike.

The Coca‑Cola Food Fest is a tribute to the diverse and rich culinary heritage of Tanzania. This festival will feature an extensive lineup of local food vendors, celebrities, chefs, and interactive cooking demonstrations and masterclasses. Attendees will have the opportunity to sample delectable dishes from various cuisines, all perfectly paired with their favourite Coca‑Cola beverages.

"We are thrilled to introduce the Coca‑Cola Food Fest, a unique event that reflects our commitment to bringing people together through shared experiences and great-tasting food," said Kabula Nshimo, Senior Manager, Marketing, Coca‑Cola Tanzania. "This festival is a fantastic opportunity for us to connect with our consumers, celebrate culinary creativity, and showcase the versatility of Coca‑Cola as the ideal beverage companion."

“Our goal at Coca‑Cola Kwanza is to foster shared growth for both our business and the communities we serve throughout Tanzania," said Jonathan Jooste, Interim General Manager. "By collaborating closely with our partners, we aim to create innovative food and beverage pairings that highlight local flavours and enhance the consumer experience." The Coca‑Cola Food Festival provides a platform to showcase these unique partnerships and develop exciting new combinations that delight our customers.”

Festivalgoers can look forward to a diverse selection of food stations offering gourmet dishes, street food classics, and fusion creations. Renowned chefs will share their culinary expertise through live cooking demonstrations and masterclasses, showcasing innovative recipes that incorporate Coca‑Cola products. To keep the energy high, the event will feature a lineup of live musical performances and entertainment acts. We promise our consumers an exciting set of activities, including Coca‑Cola gaming zones and merchandise giveaways.

Coca‑Cola is also introducing a loyalty program called Food Pass. This culinary passport allows consumers to collect stamps from different vendors and stores to earn points. The more stamps collected, the greater the rewards, which include merchandise and tickets to the grand finale event.

Join us at the Coca‑Cola Food Fest and indulge in a world of flavours, music, and fun.

ENDS.

About The Coca‑Cola Company

The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca‑Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook and LinkedIn.

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ABOUT CCBA

CCBA is the 8th largest Coca‑Cola bottling partner in the world by revenue, and the largest on the continent. It accounts for over 40% of all Coca‑Cola products sold in Africa by volume. With over 18,000 employees in Africa, CCBA services more than 720,000 customers with a host of international and local brands. The group was formed in July 2016 after the successful combination of the southern and east Africa bottling operations of the non-alcoholic ready-to-drink beverages businesses of The Coca‑Cola Company, SABMiller plc and Gutsche Family Investments. CCBA shareholders are currently: The Coca‑Cola Company 66.5% and Gutsche Family Investments 33.5%. CCBA operates in 15 countries, including its six key markets of South Africa, Kenya, Ethiopia, Uganda, Mozambique and Namibia, as well as Tanzania, Botswana, Ghana, Zambia, the islands of Comoros and Mayotte, Eswatini, Lesotho, and Malawi.
 

Learn more at  https://www.ccbagroup.com

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