The FIFA World Cup™ Original Trophy yesterday reached the final destination of its global Tour yesterday ahead of the 2022 FIFA World Cup™ which kicks off next week.
As the fifth FIFA World Cup™ Trophy Tour by Coca‑Cola came to its conclusion, FIFA and Coca‑Cola staged several events, beginning with an unveil of the FIFA World Cup™ Original Trophy at Hamad International Airport in Doha.
The reveal marked two days of events including a grass roots football coaching session at the Aspire Academy with Marcel Desailly, a VIP event at the Alwadi Hotel and a special event with over 4,000 FIFA World Cup™ volunteers.
Marcel Desailly revealed the one-and-only, solid-gold Original FIFA World Cup™ Trophy alongside Nazli Berberoglu, FIFA World Cup General Manager at The Coca‑Cola Company at the Alwadi Hotel. It is the same trophy presented by FIFA to the team winning the FIFA World Cup™.
Over the course of 2022, the Original FIFA World Cup™ Trophy travelled to 51 countries and territories, bringing Coca‑Cola and FIFA one step closer to visiting all FIFA’s 211 Member Associations by 2030. For the first time, the tour visited all 32 FIFA World Cup™ qualifying countries, inspiring fans across the world through exclusive consumer experiences.
Nazli Berberoglu, FIFA World Cup General Manager at The Coca‑Cola Company said: “At Coca‑Cola, believing is magic and we are proud to have brought fans this once-in-a-lifetime experience across the world. With the the FIFA World Cup™ Original Trophy reaching its final destination, it kick-starts two days of events, where we’ll give Qatar football fans an opportunity to see the most iconic symbol in football. For the first time ever, the FIFA World Cup™ Trophy Tour by Coca‑Cola started and finished in the Middle East, celebrating the region’s first ever FIFA World Cup™.”
The 2022 FIFA World Cup™ Trophy Tour by Coca‑Cola saw over 100,000 fans from across the world get the chance to experience football's most coveted prize. From the Eiffel Tower in Paris and Wembley Stadium London to the Maracana Stadium Brazil to Saudi Arabia’s iconic At-Turaif District in ad-Diriyah and the Coca‑Cola Arena in Dubai; the Original Trophy visited 12 markets for the very first time this year, with 16 FIFA World Cup winning Legends participating through the Tour.
As the FIFA World Cup™ Original Trophy was revealed at Hamad International Airport, Marcel Desailly said: “It is such an honor to be here in Qatar as the FIFA World Cup™ Trophy Tour by Coca‑Cola reaches its final destination, exciting and inspiring fans on its journey. Lifting the Original FIFA World Cup™ Trophy has the power to excite millions of fans and after witnessing Qatar’s passion for football first-hand, I know the two-day Tour will continue to excite and engage fans in Qatar.”
The Coca‑Cola Company has had a long-standing relationship with FIFA since 1976 and has been an official sponsor of the FIFA World Cup™ since 1978. Coca‑Cola has advertised at every FIFA World Cup™ stadium since 1950 and is a long-time supporter of football at all levels. This is the fifth time that Coca‑Cola and FIFA have come together to bring the FIFA World Cup™ Trophy Tour by Coca‑Cola to the world.
Get involved by posting your own FIFA World Cup Trophy Tour™ memories by using the hashtag #BelievingIsMagic