Coca‑Cola signed a sponsorship agreement with Geekay Esports recently, with the aim to support local gaming talent within the Middle East.
Geekay Esports is a leader in the esports scene across MENA with over 40 titles across 10 different competitive esports games. Their League of Legends team is currently dominating the Intel Arabian Cup with three consecutive titles, and their Valorant and PUBGM teams are ranked within the top five in their respective leagues.
To closer connect to the passions of its consumers, Coca‑Cola, which has a longstanding connection to gaming, will also be the main shirt sponsors as part of it’s sponsorship agreement with Geekay Esports’.
The agreement puts Geekay Esports’ roster of 76 players at Coca‑Cola’s disposal to be the faces of their upcoming campaigns, as the two sides look to further strengthen the creative content broadcasted within the esports sphere.
Both parties are confident that this agreement will add value to the gaming sector as a whole and support in elevating the current status of competitive play and esports in the MENA region.