Music, applause, emotion and lots of smiles! Coke Studio Live’s knock-out concert at Dubai’s Coca‑Cola Arena brought the audience to their feet as they celebrated music from some of the biggest sensations of today.
The star-studded line-up saw performances from the iconic Ali Sethi; the artist behind the track Pasoori, Shae Gill; R&B, hip hop and indie musician Hasan Raheem; Faisal Kapadia, best known from his legendary band Strings; Young Stunners, who brought the heat with their incredible rap personas; Karakoram – a neo progressive group with a signature rock style; viral sensations, Justin Bibis; and Talal Qureshi.
“The performances from the artists were a stunning display of talent and uplifted the audience, you could really feel the energy from inside the venue!” said Tarun Sabhlok, Marketing Director for the The Coca‑Cola Company Middle East. “This first ever concert was a perfect personification of a true Coca‑Cola Experience – a union of fans through a common love of music and the fusion of our assets and platforms to bring unique events to new audiences. We have a lot more in store and will be bringing many more experiences to the Coca‑Cola Arena”
In addition to the top-billed headline acts, international and viral dance group Quick Style got fans to their feet! The multi-cultured act won the audiences’ heart with their iconic viral dances backed by classic Coke Studio tracks – Kana Yaari and Peechay Hutt.
Curated by visionary producer Zulfiqar (Xulfi) Jabbar Khan, the concert also featured musicians who delivered a flawless performance of the platform’s signature sound, including Annan Noukhez, Zain Peerzada, Bilawal Lahooti, Omair Farooq, Veeru Shan, Saad ul Hasan, Haider Ali, Haider Ali Tafu, Yusuf Ramay, Melvin Arthur, Awais Kazmi, Action Zain and Aziz Kazi.
The team that produced Coke Studio Season 14, Giraffe Pakistan, curated the first Coke Studio Live. Giraffe partnered with a creative AV studio in the UAE, Flair Events, that helped program and implement a fully designed and synced show with lights, lasers and pyros for a spectacular show.