Global Village, the UAE and wider region's leading multicultural family destination for culture, shopping, and entertainment, and The Coca‑Cola Company Middle East have signed a strategic multi-year partnership which will see Coca‑Cola become the official soft drinks and water partner for the family destination.
As part of the partnership, Coca‑Cola Middle East will exclusively supply its range of beverages (Coca‑Cola, Sprite, Fanta and Arwa water) across all Global Village outlets, starting October 25 2022, when Season 27 officially opens.
Both brands will also collaborate across a range of activations, providing guests with unique experiences, interactive installations and special events, which will be exclusively available at Global Village. Coca‑Cola Middle East will also leverage its global sponsorships and assets during the season, including the FIFA World Cup™ Qatar 2022 of which The Coca‑Cola Company has been an official sponsor since 1978. Further details will be announced soon.
Mohamed Sharaf, Chief Operating Officer, Dubai Holding Entertainment, said: "We are delighted that Coca‑Cola Middle East has chosen to partner with Global Village. Uniting cultures to create special moments is a purpose we share, and through this partnership we will deliver some unforgettable guest experiences together. Solidifying the position of Dubai as a leading touristic destination with an ever growing and evolving entertainment and leisure offering is at the heart of our vision at Dubai Holding Entertainment. We look forward to announcing exciting collaborations with Coca‑Cola Middle East, giving Global Village guests even more reasons to look forward to Season 27”
Tolga Cebe, Vice President & General Manager Middle East, The Coca‑Cola Company, said, “We are extremely pleased to partner with Global Village to further expand our presence in the UAE and across the wider region. As one of the world’s most iconic brands bringing millions of people together over a Coke, it was a natural fit to join hands with Global Village - a destination that also takes millions of guests on a shared journey rich in culture, cuisine, and entertainment from around the globe.”
Mohamed Akeel, Chief Executive Officer, Coca‑Cola Al Ahlia Beverages – Coca‑Cola’s Bottlers in the UAE, added: “From branded in-venue activations to memorable moments and world-class experiences, this multi-platform partnership will allow us to connect with guests in a truly unique way. We look forward to working closely with Global Village, a renowned family and entertainment destination.”
Season 27 opens on October 25, 2022 and guests can expect more exciting announcements over the coming weeks.
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